Head of Brand Communications

About Baukjen

Baukjen represents strong, contemporary women's styles designed for busy lives with a purpose. Created in London and responsibly produced in Europe, it stands as a prominent B Corp fashion company globally. The brand aims to become one of the most influential modern womenswear labels worldwide, widely recognized and discussed.

Role Overview

This position extends beyond traditional public relations, emphasizing building authentic connections with key tastemakers including editors, stylists, journalists, podcasters, Substack writers, and other creators. The goal is to ensure Baukjen is prominently visible where women discover fashion inspiration. The incumbent manages brand presence and narrative without direct reports, collaborating across the company and setting strategic directions via strong relationships.

Key Responsibilities

• Shape Baukjen's brand reputation and story, determining monthly priorities on where and how the brand is seen.
• Collaborate closely with the Design and Art Directors to craft compelling fashion stories that resonate internally and throughout the fashion industry.
• Develop and maintain authentic relationships with influential editors, stylists, journalists, cultural insiders, creators, and community leaders.
• Identify and engage credible endorsers, including professionals such as architects, lawyers, entrepreneurs, and TV presenters, managing a dedicated Baukjen Women programme of long-term brand ambassadors.
• Maintain rigorous media relations with fashion journalists, organize lookbooks, press releases, seasonal previews, and ensure product samples reach key industry contacts timely.
• Initiate and manage brand collaborations within lifestyle sectors like wine, travel, art, music, and partner with suitable brands, cultural institutions, and communities.
• Coordinate co-marketing activities with retail partners, including John Lewis, Marks & Spencer, Bloomingdale's, and Nordstrom, organizing in-store events and editorial initiatives.
• Enhance public profiles for the company founders through curated events, content collaborations, and PR in business and impact media.
• Support international marketing efforts primarily focused on the UK market in cooperation with overseas teams.

Candidate Profile

• Background in PR, communications, or related fields with a strong network in fashion media and culture.
• Keen awareness of fashion trends and influential figures shaping upcoming seasons.
• Strong interpersonal skills, excelling in relationship building at industry events and brand activations.
• Proactive and resourceful, skilled in managing multiple stakeholders including freelancers and agencies.
• Excellent written and verbal communication abilities to clearly represent the brand internally and externally.
• Passionate about elevating Baukjen as a leading contemporary womenswear brand.

Additional Details

• Permanent full-time role based at NW1 London office with frequent face-to-face meetings.
• Working hours are 8:45am to 5:30pm with flexible arrangements centered on core hours.
• Salary is competitive and will be set based on experience.
• Applicants must have legal eligibility to work in the UK.