Head of Brand

About the Role

Talent Lab Co is collaborating with a renowned beauty brand known for its passionate community, distinctive viewpoint, and founder-driven ethos that influences product innovation and cultural relevance. As the company expands, they seek a Head of Brand to preserve its core essence while propelling it into a new phase of development. This position requires a rare blend of creativity, strategic insight, and influence management. The successful candidate will manage a brand with established recognition, amplifying its story, emotional impact, and ensuring all brand interactions are purposeful, aspirational, and uniquely characteristic of the brand.

This role requires leadership of a dynamic team responsible for world-class content production and campaign management. It also entails key involvement in new product development that establishes category standards.

Key Responsibilities

• Own and guide the brand’s entire marketing framework, spanning from brand positioning and storytelling to execution across direct-to-consumer, retail, and paid media channels.
• Serve as the brand’s protector, ensuring consistent tone, visuals, and adherence to core values.
• Lead, mentor and grow a capable brand team handling content creation, campaign delivery, and coordination tasks.
• Collaborate closely with departments such as Retail, Sales, New Product Development (NPD), and Growth to align branding with commercial objectives.
• Develop and manage a strategic content plan that fosters storytelling, education, and audience engagement across owned channels like organic social media, email, SMS, blogs, brand ambassadors, user-generated content, and influencer initiatives.
• Champion platform-specific and trend-led content that resonates deeply within the brand’s community and supports marketing goals.
• Leverage performance data and community feedback to continually refine content and campaign strategies.
• Lead new product development from ideation through launch, managing briefing, positioning, packaging, timeline coordination, forecasting revenues and budgets, along with commissioning consumer research to validate product claims.
• Plan and implement brand campaigns related to new product launches, seasonal events, collaborations, and brand initiatives, ensuring integration across all channels.
• Manage brand partnerships, public relations activations, ambassador programs, and events.
• Oversee the brand marketing budget, including allocations for influencer collaborations and content production.
• Work cross-functionally with shared services, product teams, operations, and senior leadership to present brand and product strategies with clarity and commercial acumen.

Candidate Profile

• At least six years of professional experience in brand or marketing roles, preferably within beauty, wellness, or FMCG sectors; experience with founder-led brands is advantageous.
• A combination of creative vision and sharp commercial insight.
• Demonstrated success leading end-to-end campaigns encompassing content creation, retail marketing, and product launches.
• Strong leadership capabilities, including managing multiple team members directly.
• In-depth knowledge of content strategy, influencer marketing techniques, and digital storytelling methodologies.