Executive Director - Sales & Marketing at Jumeirah Burj Al Arab

About Jumeirah

Jumeirah is a prestigious global luxury hospitality brand and part of Dubai Holding, managing an outstanding collection of 29 properties spread across 11 countries throughout the Middle East, Europe, and Asia. Since the launch of the iconic Jumeirah Burj Al Arab in 1999, the brand has transformed luxury hospitality, becoming synonymous with exclusive beachfront resorts, distinguished city hotels, and elegant residences worldwide. Their portfolio includes unique locations such as the Maldivian paradise Jumeirah Olhahali Island, the art-inspired Jumeirah Capri Palace in Italy, and the contemporary Jumeirah Carlton Tower in London. Jumeirah is known for delivering warm, generous service and creating purposeful, memorable experiences that delight visitors globally.

About Jumeirah Burj Al Arab

More than just a hotel, Jumeirah Burj Al Arab is a globally recognized symbol of luxury hospitality. Since its opening in 1999, it has set the benchmark in personalised service and unparalleled guest experience. Currently undergoing an extensive restoration led by acclaimed designer Tristan Auer, this renewal aims to blend refined contemporary aesthetics with the preservation of the hotel’s legacy, craft, and character.

Role Overview

We are seeking a dynamic Executive Director of Sales and Marketing to join Jumeirah Burj Al Arab. This leadership role demands shaping and executing an integrated sales and marketing strategy that directs the property’s global commercial focus. Key responsibilities include guiding the pre-opening activities for the hotel’s renovation, stimulating demand with targeted marketing, and driving sales performance across major international markets. The focus will be on ultra-high-net-worth (UHNW) travelers, luxury consortia, elite travel advisors, diplomatic and corporate sectors, entertainment, and premium leisure clientele.

Key Responsibilities

• Establish and lead a comprehensive Sales and Marketing vision for Jumeirah Burj Al Arab, setting the commercial trajectory for this flagship property.
• Drive the commercial strategy during the restoration and upcoming relaunch, building a robust pre-opening plan that engages and excites the global luxury market.
• Ensure outstanding sales results across essential international markets, focusing on UHNW clients and distinguished sectors including travel advisors and corporate entities.
• Develop a distinctive marketing and communication strategy that honors the hotel’s heritage while communicating an updated, modern luxury identity for future guests.
• Collaborate closely with the Managing Director and Jumeirah’s commercial leadership to align brand initiatives with revenue growth and enhanced global prestige.
• Work jointly with the Senior Vice President of Global Food & Beverage to plan, launch, and promote multiple F&B venues, enriching the overall guest experience narrative.
• Lead, motivate, and cultivate a high-performing Sales and Marketing team committed to excellence and pride in representing a world-renowned luxury address.

Candidate Profile

• A minimum of 15 years’ progressive experience in luxury or ultra-luxury hospitality sales and marketing, including at least 5 years in senior leadership roles.
• Proven ability to lead commercial strategies for iconic flagship hotels, world-class resorts, or exclusive luxury destinations, preferably with exposure to pre-opening, significant renovations, or brand repositionings.
• Strong background in international sales and marketing with in-depth knowledge of UHNW travelers, luxury consortia, elite travel advisors, and key global markets, servicing corporate, diplomatic, entertainment, and leisure sectors.
• Expertise in luxury brand positioning, communications, partnership building, and storytelling, with a talent for balancing heritage preservation and innovative appeal to next-generation high-end clientele.
• Exceptional executive-level commercial acumen, strategic thinking, and leadership presence; capable of influencing top stakeholders and steering high-impact teams.

Benefits

• Inclusive and supportive workplace culture valuing staff growth and wellbeing.
• Access to learning and development programs and transparent career advancement opportunities.
• Possibilities for career mobility within Jumeirah’s extensive global portfolio.
• Discounts for colleagues on food, beverage, and hotel stays worldwide.
• Comprehensive health insurance and life coverage.
• Paid annual vacation entitlement.
• Performance-linked incentive programs tailored for leadership roles.
• Competitive, tax-free salary paid in UAE Dirhams (AED).