Assistant Manager - Marketing at Jumeirah Zabeel Saray

About Jumeirah and Jumeirah Zabeel Saray

Jumeirah Group, part of Dubai Holding, has established a distinguished presence in global hospitality for over two decades, renowned for its Stay Different philosophy. Its landmark properties, including the iconic Burj Al Arab Jumeirah, offer outstanding service, unique dining experiences, and remarkable architectural designs. Presently, Jumeirah manages 26 premier resorts across the Middle East, Europe, and Asia, with a diverse workforce exceeding 9,000 employees from over 120 nationalities. Committed to growth and inclusivity, Jumeirah fosters equality, diversity, and cultural celebration in its workplaces.

Jumeirah Zabeel Saray is a luxurious beachfront resort situated on the western crescent of Palm Jumeirah in Dubai. Its design is inspired by the Ottoman Empire's palatial grandeur, featuring elaborate hand-painted details and murals reflecting its golden era. The resort comprises 405 rooms and suites, 38 Royal Villas, and the acclaimed Talise Ottoman Spa, one of the largest and most opulent spas in the Middle East. Facilities include Sinbad’s Kids Club with a splash park, the Zabeel Theatre for entertainment, a pristine private beach equipped for various water sports, and eleven diverse restaurants and lounges offering a broad range of culinary delights.

Position Overview and Key Responsibilities

• Collaborate in defining and executing the marketing strategy for Jumeirah Zabeel Saray, aligning with the overall group marketing goals, leveraging digital channels to increase targeted traffic, and support commercial objectives.
• Assist CRM and Rooms Marketing departments by enhancing email campaigns and organic social media presence, focusing on optimizing paid channels such as paid search, metasearch, and display advertising for prospecting and remarketing to maximize conversions, and improving SEO to boost organic search traffic.
• Manage the partnership and performance of digital media agencies to ensure cutting-edge technological use, optimal media buying conditions, and high-quality service delivery.
• Work alongside the Group Digital Analytics Manager to enhance measurement tools and reporting processes, refine paid media budgets through attribution modeling, and promote a data-driven approach throughout the company.
• Support the creation and rollout of UAE-wide and group-level digital marketing campaigns, including multilingual digital content development, selecting the most effective distribution channels per customer segment, and overseeing campaign launches to engage current and potential guests effectively.
• Advise marketing teams on content management systems (CMS) and adapt digital campaigns to fit local market conditions, helping attract new customers, retain existing ones, and increase online bookings.
• Monitor and evaluate online campaign effectiveness through key performance indicators such as traffic growth and conversion rates, ensuring clear insights into return on investment.
• Coordinate marketing strategies to maintain consistency and synergy between the group’s online and offline promotional efforts.
• Safeguard and enhance the hotel brand across all digital channels, preventing brand violations and aligning digital marketing initiatives with the group’s brand standards.
• Stay informed about emerging digital media trends and best practices to keep the hotel and group at the forefront of digital marketing innovation.
• Conduct competitor analyses to offer strategic insights into competitor digital tactics and propose improvements to strengthen the hotel and waterpark's online visibility and competitive edge.
• Provide training and onboarding to new marketing staff regarding digital marketing practices.
• Contribute to identifying and implementing organizational change initiatives and projects that promote best practices, process efficiencies, innovation, and productivity gains.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field from a reputable university.
• Minimum of 3 years of experience in digital marketing, ideally within a leading brand, technology firm, or SEO-focused role.
• Proven track record in online sales, e-commerce, and digital marketing activities directly influencing online revenue growth.
• Comprehensive knowledge of digital marketing strategies and best practices.
• Expertise in interactive marketing, media planning, and campaign management.
• Good understanding of hotel operations.
• Strong skills in marketing analytics and strategic marketing planning.
• Excellent communication and written skills.
• Strong analytical problem-solving abilities.
• Proficiency with Microsoft Office and Google Analytics.

Benefits

The role offers a competitive, tax-free salary paid in UAE Dirhams (AED). Additional benefits include substantial food and beverage allowances, discounted accommodation rates at the group’s global properties, comprehensive leave and health insurance packages, flight allowances for home visits, life insurance, performance incentives, and a range of other employee benefits tailored to attract and retain high-performing individuals aspiring to build a career with a prestigious luxury brand in hospitality.