Director of Member Marketing

Overview

Xtend is seeking a forward-thinking, client-centered Director of Member Marketing to guide its Communications and Data Analytics teams. This leadership role is focused on building and scaling a full-service marketing agency that supports credit unions in deepening member relationships through data-led marketing, digital strategy, and results that can be measured.

The right person will bring a mix of strategic leadership, team development, and marketing expertise, along with the ability to partner with clients and internal leaders to create meaningful business impact.

What You Will Lead

• Direct and grow the Communications and Data Analytics teams while promoting teamwork, ownership, and ongoing improvement.
• Set the long-term direction for member marketing services provided to credit unions across the country.
• Broaden marketing service delivery across digital channels such as email, paid advertising, social media, content, SEO, and automation.
• Ensure campaigns and analytics work are delivered to a high standard and generate measurable client outcomes.
• Create repeatable processes, operating guidelines, and workflows that can support future expansion.
• Serve as a strategic partner to credit union executives on branding, member engagement, marketing strategy, and performance tracking.
• Assess new technologies, automation platforms, and AI-driven solutions that can increase effectiveness and improve efficiency.
• Manage budgets, forecasts, staffing plans, and financial performance for the Communications and Data Analytics business areas.
• Spot opportunities to strengthen client partnerships and add new service lines.
• Work with executive leadership and cross-functional partners to advance organization-wide strategic priorities.

What You Bring

• A bachelor's degree in Marketing, Business, Communications, or a closely related discipline, or equivalent professional experience.
• 5 to 7 years of progressive marketing experience, with at least 3 years in leadership roles involving teams, budgets, and strategic programs.
• Background in marketing operations, agency-style service delivery, or client-facing marketing leadership.
• Strong understanding of digital marketing disciplines including email, paid media, SEO, content planning, social media, marketing automation, and website optimization.
• Hands-on experience with analytics and reporting tools such as Google Analytics, Looker Studio, Power BI, or similar platforms.
• Proven ability to apply AI and automation to improve marketing performance and operational outcomes.
• Excellent leadership, communication, and stakeholder relationship skills.
• Strong business and financial judgment, including experience with budgets, forecasting, and service-line profitability.
• Experience in credit unions or financial services is an advantage.

Why This Role Stands Out

This position offers the chance to help shape the future of marketing services for credit unions nationwide. You will lead a skilled team, influence company strategy, and build innovative marketing solutions that create measurable value for clients and their members.

Work Environment

This role is based in a professional office setting. Some assignments are primarily office-based, while others may involve moderate to extensive travel depending on job functions and qualifications. The organization is committed to providing reasonable accommodations related to the physical requirements of the position.

Notice and Accommodation

This position summary is intended as a guide and is not a contract of employment. The organization does not guarantee permanent employment. Reasonable accommodations will be provided for qualified applicants and employees with known physical or mental disabilities unless doing so would create an undue hardship. Individuals who need accommodation must notify the organization in writing within 180 days of when they knew or reasonably should have known that accommodation was needed. The employer states its commitment to accommodation to the extent possible for a financial services organization without affecting financial controls or member service. The employer is an equal opportunity employer.