Director of Marketing - Jumeirah Burj Al Arab

About Jumeirah

Jumeirah is a globally recognized leader in luxury hospitality, operating 29 prestigious properties across 11 countries in the Middle East, Europe, and Asia. Since 1999, starting with the iconic Burj Al Arab, Jumeirah has set a high standard for luxury through its exceptional resorts, city hotels, and exclusive residences. The brand is well-regarded for its hospitable service and unique guest experiences, ranging from the Maldivian paradise of Jumeirah Olhahali Island to the artistic charm of Jumeirah Capri Palace in Italy, and the stylish British flair of Jumeirah Carlton Tower in London.

About Jumeirah Burj Al Arab

The Burj Al Arab is not merely a hotel but a worldwide symbol of luxury hospitality. Since its inception in 1999, it has continually redefined bespoke service and remarkable guest experiences. Entering its next phase, the property is undergoing a sophisticated restoration led by designer Tristan Auer to enhance its contemporary appeal while honoring its famed heritage, craftsmanship, and distinguished character.

Role Overview

The Director of Marketing will spearhead the brand’s voice and global storytelling, especially during the transformative restoration and relaunch phase. This role demands a visionary leader who can elevate the Burj Al Arab’s standing as Jumeirah’s flagship, crafting marketing narratives and campaigns that resonate worldwide and uphold the brand’s prestigious legacy.

Key Responsibilities

• Direct the overall marketing vision, ensuring a compelling and cohesive global narrative for the Burj Al Arab.
• Own and guide the marketing and communications strategy to support the property’s restoration and relaunch.
• Preserve and communicate the hotel’s extraordinary legacy through all brand touchpoints and guest interactions.
• Develop and execute impactful global marketing campaigns and cultural initiatives that captivate international audiences.
• Manage integrated, cross-channel marketing activities across significant global markets, including digital media, public relations, partnerships, content creation, and brand collaborations, emphasizing quality and effectiveness.
• Lead, inspire, and build a world-class marketing team in a dynamic and high-profile setting, fostering creativity and innovation.
• Collaborate closely with the Executive Committee to translate brand ambitions into commercial achievements and maintain Burj Al Arab’s leadership in luxury hospitality.

Candidate Profile

• Demonstrated leadership skills with experience in nurturing and developing high-achieving teams in luxury or premium brand contexts.
• Strategic thinker with a commercial orientation, equipped to convert brand vision into successful marketing initiatives.
• Highly creative with strong project management abilities to juggle multiple priorities in a fast-paced environment while maintaining meticulous attention to detail.
• At least 10 years of senior-level marketing experience within luxury hospitality or similar global premium brands.
• Proven track record of managing marketing for iconic, flagship, or globally renowned luxury hotels, resorts, or destinations.

Benefits

• Inclusive and supportive workplace culture.
• Access to professional development through learning programs and defined career growth paths.
• Possibility for internal transfers within Jumeirah’s global portfolio.
• Colleague discounts on dining and accommodations across all Jumeirah properties worldwide.
• Comprehensive healthcare and life insurance benefits.
• Entitlement to paid annual leave.
• Performance-based incentive schemes for leadership roles.
• Competitive, tax-free remuneration paid in UAE Dirhams (AED).