Director of Global Product Management, Visual Workplace Safety (VWS)

Role Overview

The Director of Global Visual Workplace Safety (VWS) Product Management at Brady Corporation leads a team responsible for the strategy, development, and commercial execution of Brady’s global VWS product portfolio. This portfolio comprises physical safety products such as signs, floor marking, pipe markers, and lockout/tagout (LOTO) devices, complemented by digital safety solutions and safety services. The position also oversees the Field Service Engineering team in the U.S.

Key Responsibilities

• Lead Product Managers in identifying new growth opportunities across physical, digital, and service-based safety solutions, maintaining a prioritized portfolio balancing short-term wins and long-term digital and services initiatives.
• Own and direct the global VWS product roadmap, aligning the physical and digital offerings with Brady's overarching business strategy and channel requirements.
• Collaborate closely with Sales and Marketing teams to comprehend distributor and customer needs, crafting business cases to ensure product alignment with channel dynamics.
• Drive development beyond physical products into software, digital workflows, and safety services, identifying new adjacent business possibilities.
• Champion rigorous product management practices throughout the VWS organization, fostering alignment with engineering, operations, marketing, and regional commercial teams.
• Lead and optimize the Field Service Engineering team’s operations across the U.S., focusing on territory management, swift technical support, and high customer satisfaction for installations and repairs.
• Mentor and develop Technical Product Managers, enhancing their expertise in safety markets, channel dynamics, and product lifecycle management.
• Contribute actively to global product leadership by aligning the VWS strategy with Brady’s larger portfolio and growth objectives.

Required Qualifications and Experience

• Bachelor’s degree in a technical discipline, preferably engineering; an MBA is advantageous.
• At least 8 years of product management experience encompassing hardware/physical and software or services-based products.
• A minimum of 2 years experience managing or mentoring Product Managers in mid-sized industrial or B2B companies with revenues between $500M and $5B.
• Background in safety, compliance, or industrial sectors preferred, with familiarity of OSHA, ANSI, ISO workplace safety regulations a notable plus.
• Proven expertise in handling multi-channel portfolios, including distribution partners and direct eCommerce channels.
• Solid commercial acumen, understanding P&L drivers, pricing strategies, and economics of distribution vs direct business models.
• Track record of successful product launches throughout full lifecycle—from market analysis to global commercialization.
• Experience in leading digital product development (e.g., SaaS, digital workflows) alongside physical product lines.
• Exceptional communication and influencing skills across technical teams, commercial leaders, regional presidents, and distribution partners.

Company Overview

Brady Corporation is a global leader in safety, identification, and compliance solutions serving diverse work environments worldwide. With a rich history of over 100 years, Brady provides products that enhance safety and productivity across industries such as electronics, telecommunications, manufacturing, healthcare, aerospace, and more. The company employs approximately 6,400 people globally and generated approximately $1.51 billion in revenue in fiscal 2025.

Why Join Brady

At Brady, employees benefit from a collaborative and innovative culture backed by competitive compensation and comprehensive benefits. The company fosters inclusivity and growth opportunities, supported by charitable initiatives and employee resource groups.

Employee Benefits

• Comprehensive medical, dental, and vision insurance from day one
• Generous 401(k) plan with company match
• Paid holidays and time off
• Access to incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility treatment coverage, adoption, and surrogacy assistance
• Education reimbursement and scholarship programs for employees’ children
• Employee resource groups offering networking, development, and volunteering opportunities
• Employee Assistance Program with services for mental health, family counseling, and financial management
• Flexible dress code policy
• Charitable contributions matched through Brady's Matching Gift program