Regional Sales Manager - VWS

Overview

Brady Corporation is looking for a Regional Sales Manager to lead all sales activities within a $65 million territory. The role involves managing relationships with both end users and distributors to generate new sales and sustain current business. This position includes leadership of a sales team, oversight of a $5 million budget, and delivery of accurate sales forecasts.

Key Responsibilities

• Drive all regional sales efforts to establish and maintain relationships with end users and distributors, converting market demand into revenue.
• Lead the sales representatives in the region to meet key sales objectives and initiatives.
• Manage financial operations for a $65 million sales region along with a $5 million operational budget.
• Mentor and develop team members and other sales managers, fostering growth and advancement.
• Create and oversee budgets, ensure timely reporting of expenses, and prepare business plans as directed by the U.S. Sales Director.
• Participate in product launches, industry trade shows, and conferences to promote sales.
• Provide ongoing coaching to the sales team in areas such as need generation, prospecting, solution selling, pipeline management, product knowledge, and negotiation techniques.
• Implement corporate sales strategies and initiatives effectively within the region.
• Facilitate communication between Brady Corporate and the field sales team.
• Control travel and entertainment expenses of the sales staff within the region.
• Develop and execute annual business plans, and oversee individual territory business plans.

Requirements

• Bachelor's degree in Business or a related four-year field.
• At least five years of experience in outside sales.
• Proven track record in planning and implementing large scale projects with significant change management.
• Experience with CRM systems such as Salesforce.com for managing sales activities and performance.
• Willingness and ability to travel overnight up to 40% of the time as required.

About Brady Corporation

Brady is a global leader in safety, identification, and compliance solutions across a broad spectrum of industries, including electronics, telecommunications, manufacturing, healthcare, aerospace, and more. Operating worldwide with approximately 6,400 employees, Brady reported $1.51 billion in fiscal 2025 sales. The company is publicly traded and known for its innovative culture and enduring values.

Work Culture and Benefits

At Brady, employees experience a collaborative and innovative environment with strong support towards diversity and inclusion. The company offers comprehensive benefits including:

• Medical, dental, and vision insurance effective from day one.
• Robust 401(k) retirement plan with company matching.
• Paid time off, holidays, and participation in incentive programs.
• Family planning benefits such as paid parental leave, fertility, adoption, and surrogacy support.
• Education reimbursement and scholarship opportunities for employees' children.
• Multiple Employee Resource Groups for networking and personal development.
• Employee assistance programs covering mental, behavioral health, family counseling, and financial aid.
• Dress-for-your-day policy and charitable contribution matching through company programs.