Director of Brand Marketing

About Cuticle & Company

Cuticle & Company is an emerging brand dedicated to offering high-quality, carefully crafted products. The organization prides itself on creativity, consistency, and maintaining a strong link between its brand identity and customer experience. Team members are encouraged to contribute innovative ideas, collaborate across departments, and influence the brand’s future growth. Working here provides a hands-on chance to develop and expand the brand, guided by core values of integrity, innovation, and driving measurable business outcomes.

Role Overview

We are seeking a Director of Brand Marketing to be based full-time on-site in Ogden, UT. This leader will spearhead development and execution of brand marketing strategies that boost brand awareness, position the brand effectively, and build loyalty at all customer interaction points. Tasks include managing brand campaigns, directing integrated marketing efforts, shaping brand messaging, and ensuring cohesive visual and verbal branding across all channels. Collaboration with internal teams to align brand goals with business strategy, leveraging market research, managing external partners, and monitoring brand performance metrics are key accountabilities. The role also involves optimizing marketing spend, mentoring marketing staff, and delivering strategic insight to senior leadership.

Qualifications and Skills

• Proven expertise in Brand Marketing and Brand Management with experience growing consumer product brands.
• Ability to develop and implement comprehensive Brand Strategies including positioning, messaging, and identity frameworks.
• Strong skills in Market Research to convert data into actionable branding and campaign initiatives.
• Experience leading Integrated Marketing campaigns across digital, social media, retail, and experiential channels.
• Leadership capability to mentor, coach, and develop marketing professionals effectively.
• Excellent communication, presentation, and storytelling skills capable of influencing multiple stakeholders.
• Data-oriented approach with knowledge of marketing analytics tools to track brand health and campaign success.
• Bachelor’s degree in Marketing, Business, Communications, or related fields; advanced degree or equivalent experience preferred.
• Background in consumer product sectors or brand-centric roles, adaptable to fast-paced environments.

Compensation

This role offers a competitive salary, beginning at $110,000 per year.