Director, Marketing Strategy and Growth - Southeast Asia

About the Company and Role

Our client is a well-established consumer services company distinguished by a strong brand presence and rapidly expanding retail and digital footprint throughout Southeast Asia. Headquartered in Singapore and growing across Malaysia, Thailand, Indonesia, and Vietnam, the organization aims to accelerate its regional growth. They are seeking a senior marketing leader who is both strategic and execution-focused to unify and elevate consumer marketing efforts across five countries, overseeing brand management, digital customer acquisition, and marketing technology.

Key Responsibilities

• Lead the marketing strategy across Singapore, Malaysia, Thailand, Indonesia, and Vietnam, harmonizing brand identity, product positioning, and tone of voice to present a unified brand across all markets.
• Develop a cohesive and efficient regional marketing engine by aligning strategies, optimizing synergies, and enhancing execution to maximize marketing ROI.
• Serve as the expert in digital marketing, spearheading performance marketing initiatives and new customer acquisition via owned digital platforms.
• Drive adoption and effective utilization of the company’s marketing technology stack, leveraging AI, machine learning, and advanced tools to enhance productivity, scalability, and campaign relevance, thus surpassing conventional marketing approaches.
• Manage relationships with creative and media agencies, ensuring accountability for measurable results, and collaborate closely with cross-functional teams such as mobile, digital, analytics, and retail to ensure strategic alignment and impactful execution in local markets.
• Oversee governance and standardization efforts by embedding best practices, enforcing brand and marketing guidelines, enhancing operational efficiency through improved processes, technology, budget oversight, and resource planning, ensuring clear and engaging communication with customers.

Candidate Profile

• Possess over 15 years of marketing experience combining strategic leadership and hands-on execution across Southeast Asian markets, with the ability to coordinate and lead multiple country teams.
• Equally adept at brand development, campaign and agency management, as well as digital acquisition and performance marketing, with proven capability to balance both disciplines.
• Experienced in marketing technology implementation and use, including platforms such as Adobe Analytics, Adobe Target, Adobe Audience Manager, AppsFlyer, and key targeting solutions from Google and Meta.
• Skilled at navigating complex organizational structures, connecting various stakeholders, and delivering persuasive communication and presentations to senior leadership.
• Background welcome from industries such as consumer technology, digital banking, fintech, telecommunications, travel, and hospitality—essentially any sectors managing extensive consumer relationships and large-scale brand and acquisition programs.