Digital Partners Lead - Growth Brands

Overview

The Digital Partners Lead for Growth Brands is tasked with accelerating revenue and performance across growth brands on food aggregator platforms. This person will steer efforts involving menu optimization, campaign promotions, and enhancing brand visibility. Serving as the pivotal liaison between Brand Marketing, Revenue Management, Operations, and aggregator market leads, this role champions strong GMV expansion, enhanced menu conversion rates, and operational efficiency on third-party delivery aggregators.

Scope and Strategic Focus

• Efficiently manage advertising budgets and discount allocation for aggregator channels.
• Develop targeted cohort models to refine discount strategies, moving away from broad discounting to a nuanced, future-ready approach.
• Act as the regional representative for strategic projects promoting cohort-based growth across a network of over 30 aggregators.

Key Responsibilities

• Own overall aggregator platform performance for a designated portfolio of growth brands.
• Drive GMV and order volume expansion across platforms.
• Regularly analyze performance metrics spanning various locations and outlets.
• Spot opportunities to scale top-performing brands and SKUs.
• Enhance order frequency per active store and optimize aggregator mix to maximize ROI.

Menu Conversion & Optimization

• Revamp menu structures and category layouts to improve buyer engagement.
• Highlight leading SKUs and bundle deals strategically across collections.
• Collaborate with brand teams to perfect product names, imagery, and descriptions tailored for aggregator platforms.
• Facilitate SKU optimization and expand experiments with upsell and add-on offerings.
• Target improvement in menu-to-order conversion ratios and average order values.

Promotions & Campaign Execution

• Partner with brand teams and aggregator representatives to craft and execute promotion strategies that fuel customer trial and repeat sales.
• Ensure the timely setup and management of deals and bundled offers on aggregator portals.
• Fine-tune promotional mechanics and discount frameworks focusing on profitability.
• Monitor promotion effectiveness and ROI, offering actionable recommendations for enhancement.

Educational Requirements

A bachelor's degree in Business Administration, Marketing, Commerce, Economics, or similar fields is required; a master's degree is considered a plus.

Experience Required

• 4 to 7 years in Key Account Management, especially within food delivery aggregator platforms or e-commerce sectors.
• Past involvement in marketing, campaign management, or commercial planning is advantageous.
• Demonstrated success in driving sales, visibility, promotions, and expanding customer bases.
• Experience in managing cross-functional teams and partnerships with external platform stakeholders.

Skills and Knowledge

• Strong analytical abilities coupled with commercial insight.
• Proficient in data-driven decision making and performance monitoring.
• Deep understanding of digital commerce and food aggregator ecosystems.
• Excellent stakeholder coordination and team collaboration aptitude.
• Execution-driven approach with a willingness to experiment and learn quickly.
• Advanced Excel skills and familiarity with data analytics tools.