Product Marketing Manager

About GoGuardian

GoGuardian is dedicated to shaping a future where every learner is prepared and motivated to tackle the world's most significant challenges. Our acclaimed suite of learning solutions is specifically designed for K-12 education and trusted by school leaders to foster effective teaching, equitable engagement, and student safety.

Working at GoGuardian

As a results-oriented company, we focus on enhancing learning spaces one classroom at a time. Our remote team is diverse, committed, and mission-driven, united by a passion for our vision and customers. We emphasize collaboration, accountability, and continuous learning while maintaining an inclusive culture where everyone is encouraged to be authentic. Many employees express their appreciation for the supportive environment here.

Role Overview

The Product Marketing Manager will be responsible for executing go-to-market plans and shaping product marketing strategies across our K-12 product range. This hands-on role suits someone who enjoys a dynamic environment, can juggle multiple priorities, and excels at transforming product innovations into impactful marketing and sales outcomes. Reporting to the Senior Manager of Product Marketing, you will lead critical go-to-market tasks and contribute to positioning, messaging, and strategic initiatives.

Key Responsibilities

• Develop and execute go-to-market strategies across multiple GoGuardian products and segments.
• Collaborate with senior product marketing leaders on product positioning and messaging development.
• Conduct market research and competitive analyses to uncover trends, customer needs, and differentiation opportunities.
• Manage product launches and feature releases by coordinating timelines, creating briefs, and ensuring cross-department alignment.
• Produce high-quality marketing assets, including sales collateral, one-pagers, presentations, and digital content.
• Support sales enablement by developing materials, training content, and internal resources.
• Evaluate campaign and product data to extract insights and suggest improvements.
• Work cross-functionally with teams in product management, sales, customer success, and marketing.
• Enhance team efficiency through the development of scalable processes and workflows.

Desired Candidate Profile

• 4 to 6 years of experience in product marketing or related fields such as marketing, product management, or sales enablement within a B2B environment.
• Proven capability in creating strategic product marketing plans that encompass positioning, segmentation, and go-to-market initiatives.
• Experience overseeing product launches or marketing campaigns from inception to completion.
• Skilled at synthesizing customer insights, market trends, and product features into clear and persuasive messaging.
• Excellent communication skills and a collaborative approach comfortable with cross-functional teamwork.
• Strong analytical ability to interpret data and generate actionable insights.
• Highly organized, proactive, and adept at managing multiple priorities in a fast-paced setting.
• Customer-focused, with a curious mindset about the K-12 education sector.
• A strong work ethic blending a bias for action with creative problem-solving.
• Preference for candidates with understanding of the K-12 education market.
• Motivated to take initiative in a dynamic and rapidly changing environment.
• Passionate about making a meaningful impact on education.
• Interested candidates are encouraged to share additional qualifications and experiences.

Compensation and Benefits

• Competitive salary ranging from $100,000 to $125,000 annually, depending on location, skills, and experience.
• Comprehensive health insurance coverage.
• 401(k) plan with company matching contributions.
• Employee equity participation program.
• Flexible time off policies, paid holidays, parental leave, and a year-end holiday break.
• A wide variety of benefits to support professional development and personal health, including resources for remote work and fertility and adoption reimbursements.

Work Environment

• A challenging and varied role within an innovative global organization.
• Supportive colleagues who share a commitment to the mission and teamwork.

Equal Opportunity and Privacy

GoGuardian is an equal opportunity employer making decisions based on merit and business needs without discrimination based on protected characteristics. Applicant privacy is respected and governed by established policies.