Digital Marketing Specialist

About the Role

Acara Solutions is searching for a Digital Marketing Specialist to support a client based in Boston, MA. This fully remote, contract position spans 12 months with the possibility of extension. The candidate will be integral to the Toast team, tasked with driving demand generation across various digital channels tailored for restaurant businesses using diverse tools like Email, SMS, Social Media, SEO, and printed marketing materials.

Key Responsibilities

• Serve as the primary liaison for client onboarding and ongoing communications, ensuring customers stay updated on their marketing plans.
• Manage the entire monthly marketing cycle, developing strategies, scheduling, creating content and designs for campaigns using Toast's internal platforms.
• Implement and oversee marketing automations including winback campaigns, receipt marketing, and special promotion deals.
• Optimize marketing channels such as SEO, Google Business Profile, websites, and listings, and design print materials like flyers as needed.
• Provide monthly performance reports highlighting insights and recommending adjustments to meet client goals.

Requirements

• Possess a High School Diploma or GED equivalent.
• Have at least two years of hands-on experience working with digital marketing tools.
• Demonstrate a minimum of two years in roles involving frequent customer interactions.

Preferred Qualifications

• Keen eye for design combined with the ability to produce engaging, user-friendly marketing campaigns.
• Strong project management and communication capabilities.
• Exceptional attention to detail, problem-solving aptitude, and skill in juggling multiple projects simultaneously.
• Experience or familiarity with the restaurant industry or marketing small businesses is advantageous.