Digital Marketing Manager

About VetPartners

VetPartners supports over 270 veterinary clinics throughout Australia and New Zealand, helping teams provide exceptional care to pets and their owners. Digital marketing is essential to driving customer acquisition, enhancing client relationships, and sustaining business growth across the network.

Role Overview

We are looking for a results-oriented and hands-on Digital Marketing Manager to lead paid social strategy and implementation for a 12-month contract. The role focuses heavily on Meta advertising across the VetPartners network and includes supporting Google Ads campaign management and optimization.

Key Responsibilities

• Develop and execute the Meta advertising strategy, managing campaign structures, audience segmentation, and budget distribution across 270+ clinics.
• Oversee large-scale paid social campaigns balancing national consistency with local customization.
• Support the execution and improvement of Google Ads campaigns.
• Create and maintain scalable systems for producing creatives and campaigns, including templated and localized creative assets and automated publishing workflows.
• Collaborate with clinics and regional teams to align campaigns with local demand, promotions, and services.
• Monitor, analyze, and report on paid social performance metrics such as cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.
• Implement test-and-learn frameworks to enhance creative, audience targeting, and offer effectiveness continuously.
• Manage the setup and compliance of Meta Ads Manager/Business Suite including tracking technologies like Conversions API and pixels across a complex account structure.
• Work closely with marketing, digital, and data teams to integrate paid social within broader customer acquisition and lifecycle strategies.
• Manage relationships with external agencies and contractors and use specialized platforms such as Canva Enterprise and Brideye-type tools when appropriate.

Candidate Profile

• Proven hands-on expertise managing Meta advertising at scale in multi-location or franchise environments.
• Strong knowledge of Meta platforms including Ads Manager, Business Suite, and Conversions API.
• Experienced in planning and optimizing Google Ads campaigns.
• Skilled at establishing scalable creative and campaign production workflows, including automation and dynamic ad creation.
• Analytical proficiency in performance metrics measurement, attribution, and reporting (CPL, CAC, ROAS).
• Experienced managing large and complex advertising account structures.
• Ability to work collaboratively with creative, data, and regional or clinic stakeholders.
• Excellent execution skills, managing multiple priorities and complexity effectively.
• Tertiary qualifications in marketing, business, or a related field, or equivalent professional experience.

Why Work With VetPartners

• Purpose-driven environment with the opportunity to impact the wellbeing of pets and their families.
• Ownership over paid social media execution across one of the largest vet networks in Australia and New Zealand.
• A culture of collaboration and continuous learning.
• Professional development and growth opportunities within a dynamic organisation.

Additional Information

This position offers a hybrid working arrangement with four days per week onsite in a dog-friendly office to foster collaboration and team engagement. VetPartners is committed to ensuring an inclusive, diverse, and flexible workplace, welcoming candidates from all backgrounds and abilities.