Manager SEO, Digital PR, Outreach & Brand Mentions

About the Role

As Manager for SEO, Digital PR, Outreach, and Brand Mentions at Douglas, you will lead initiatives to build authority through external platforms, communities, and publishers. You will identify, assess, and prioritize partnership, outreach, and visibility opportunities while maintaining strong relationships with external stakeholders, publishers, platforms, and industry contacts.

Your role includes monitoring market trends, competitor activity, and emerging AI-driven search trends. You will analyze authority-related KPIs to generate optimization strategies and coordinate authority projects across teams such as SEO, Content, and Corporate Communications. Maintaining quality standards for external brand representation and authority signals will be central to your work. Additionally, you will contribute to reporting, forecasting, and business case development for authority initiatives.

Qualifications and Skills

• A completed degree in Marketing, Communication, Business Administration, Journalism, or a related field, or equivalent professional qualification.
• Preferably several years of experience in SEO, digital marketing, outreach, digital PR, community management, or content marketing.
• Experience collaborating with external partners, publisher platforms, and using performance measurement tools.
• Strong analytical abilities and expertise in stakeholder management.
• Good understanding of search engine and AI-driven search trends.

Work Environment and Diversity

Join an international company that values equal opportunity and diversity. Applications are welcomed from parents, people with disabilities, and members of the LGBTQIA+ community. Please indicate if you require gender-neutral pronouns, accessible office accommodations, or additional time during the hiring process.

About Douglas Group

The Douglas Group is the leading omnichannel provider for premium beauty products in Europe, operating under brands like DOUGLAS, NOCIBÉ, Parfumdreams, and Niche Beauty. Customers are inspired to express their unique style of beauty through a wide product range available online and approximately 1,970 physical stores. Douglas is the preferred partner for brands, offering exclusive brands and private labels, including fragrances, makeup, skincare, haircare, accessories, and beauty services.

The Group focuses on strengthening its omnichannel position and enhancing the customer experience under the "Let it Bloom" strategy. Its successful business model combines omnichannel offerings, leading brands, and data expertise. In fiscal 2024/25, the Douglas Group generated revenues of €4.58 billion and employed over 19,900 people across Europe. The Douglas Group (Douglas AG) is publicly traded on the Frankfurt Stock Exchange.