Digital Growth and E-Commerce Manager

About Exemplary Voyages

Exemplary Voyages Pvt Ltd is a distinguished Destination Management Company based in Sri Lanka, known for crafting personalized and authentic travel experiences for leisure travelers, groups, and luxury clients. Collaborating closely with hotels, tourism partners, and global travel professionals, the company is entering a growth phase focusing on enhancing its digital footprint and direct booking capabilities.

Role Overview

We are seeking a dynamic and commercially savvy Digital Growth & E-Commerce Manager to spearhead our digital transformation. The role involves building a direct inquiry system on our website to drive high conversion rates, optimizing digital marketing initiatives, strengthening global travel distribution channels, and forging partnerships to boost online sales. This position integrates digital marketing, e-commerce, travel technology, and business development functions.

Key Responsibilities

• Take ownership of the website, continuously enhancing traffic and converting inquiries into bookings through optimized landing pages and user-friendly inquiry forms.
• Enhance user experience and optimize the customer journey to support conversion funnel development from visitor engagement to confirmed bookings.
• Utilize tools such as Google Analytics to track website and campaign performance effectively.
• Design and implement SEO strategies alongside managing Google Ads and Meta advertising campaigns, supported by email marketing and content efforts to elevate organic search rankings.
• Collaborate with marketing teams for social media activity coordination and explore new digital customer acquisition trends.
• Lead development and execution of the company’s direct online booking strategy, including evaluating booking engine options and partnering with developers to improve booking functionalities.
• Integrate various systems such as CRM, payment gateways, and marketing automation tools to improve booking experience and conversion.
• Build and sustain partnerships with notable travel marketplaces such as GetYourGuide, Viator, Marriott Tours & Activities, Expedia Activities, Klook, and Headout by managing product onboarding, content updates, pricing, and performance analysis to expand distribution.
• Track and analyze KPIs including website traffic, inquiry conversion rates, acquisition costs, booking conversions, and overall ROI to identify revenue growth and digital expansion opportunities.
• Stay informed on emerging travel technologies, AI applications, and evolving digital industry trends to keep the company competitive.

Preferred Qualifications

• 5 to 7 years of professional experience within digital marketing, e-commerce, travel technology, hospitality, or tourism sectors.
• Exposure to travel companies, hotels, OTAs, DMCs, or tour operators is highly valued.
• Profound knowledge of SEO, Google Analytics, Google Ads, and Meta Ads management.
• Competency working with website CMS platforms, especially WordPress, and CRM systems coupled with marketing automation tools.
• Familiarity with booking engines and reservation systems to enhance user booking processes.
• Strong project management skills, excellent communication abilities, and an analytical mindset.

Candidate Profile

The ideal candidate thrives on creating innovative initiatives rather than maintaining existing ones, with a passion for travel and a strong focus on data-driven, commercial success.