Senior Manager - eCommerce & Digital, APAC

About JOOLA

JOOLA is a globally recognized brand with over 70 years of expertise in table tennis and is rapidly growing in the pickleball arena. The company is committed to innovation and expanding its footprint through wholesale, retail, marketplaces, and direct-to-consumer channels.

Role Overview

We are seeking a Senior Manager for eCommerce & Digital for the APAC region to spearhead the growth and development of JOOLA's digital sales channels. This role entails overseeing digital commerce strategy and execution across brand websites, mobile apps, and key marketplaces to drive revenue and profitability. The successful candidate will coordinate with multiple departments including Commercial, Marketing, Supply Chain, Operations, Finance, Customer Service, and Global Digital teams to ensure a strong omnichannel consumer experience across APAC.

Key Responsibilities

• Formulate and execute regional digital channel strategies aligned with APAC commercial goals, including managing Brand.com, mobile applications, and marketplace platforms.
• Design and implement a digital channel operating model with governance to ensure consistent execution across subsidiaries and distributors.
• Identify and evaluate new digital channel opportunities and expansion markets to drive commercially viable launches.
• Create and manage annual business plans, budgets, revenue growth, margin targets, and forecast accuracy.
• Manage the commercial performance of the Brand.com platform including revenue, margin, average order value, and conversion rates.
• Develop strategies for marketplace presence across platforms such as Shopee, Lazada, Amazon, Rakuten, NAVER, and momo.
• Oversee assortment planning, digital merchandising, pricing strategies, promotional campaigns, and consumer engagement activities to maximize revenue.
• Maintain consistent brand positioning, pricing discipline, and channel governance across digital touchpoints.
• Ensure content accuracy, product visibility, and campaign readiness on all digital sales channels.
• Lead digital performance marketing initiatives to drive traffic, customer acquisition, and conversion rates working closely with Marketing.
• Manage digital financial performance including revenue forecasting, budget adherence, customer acquisition costs, and return on advertising spend.
• Analyze trading metrics and market trends to identify and implement improvements in digital performance.
• Develop dashboards and conduct business reviews to provide actionable insights into digital channel effectiveness.
• Coordinate cross-functional teams to execute digital channel launches, projects, and platform enhancements with measurable results.
• Build digital capabilities and scalable processes for regional growth and continuous improvement.
• Stay current with emerging digital commerce trends, technologies, and marketplace innovations to recommend value-adding initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, eCommerce, Digital Business or a related field.
• 8 to 10 years of progressive experience in ecommerce, digital commerce, omnichannel retail, or marketplace management.
• Experience within sporting goods, consumer products, retail, fashion, lifestyle, or premium brands is preferred.
• Demonstrable success in scaling digital commerce operations across multiple APAC markets and launching new digital channels.
• Strong grasp of digital trading mechanics, assortment planning, marketplace ecosystems, and online consumer behavior.
• Experience in managing digital performance marketing and commercial budget responsibilities.
• Analytical skills with the capacity to convert data into meaningful business actions.
• Proven ability to work collaboratively with senior leadership and lead projects within a complex matrix environment.
• A hands-on, commercially focused approach suited for fast-paced, evolving business contexts.
• High ownership and autonomy to translate strategy into actionable regional initiatives.

Why Join JOOLA

This role presents an exciting opportunity to influence and grow JOOLA's digital footprint in one of the most rapidly expanding regions for racket sports. As a critical channel leader in APAC, you will contribute significantly to the direct-to-consumer growth agenda and help build long-lasting digital commerce capabilities.