Digital Experience Leader

Position Overview

We are seeking a Digital Experience Leader to define and drive our organization's digital experience vision and roadmap. This leadership role involves overseeing exceptional digital engagements across all platforms and channels, ensuring consistent quality and innovation.

Primary Responsibilities

• Develop and advocate the company's digital experience strategy and execution plan.
• Manage and coordinate cross-functional teams including UI/UX designers, front-end developers, digital product teams, and marketing to align and implement digital projects.
• Establish, track, and analyze key performance indicators related to digital experience quality, user engagement, and conversion rates.
• Lead initiatives for personalization, A/B testing, and optimizing user journeys to enhance the digital experience.
• Maintain standards ensuring usability, accessibility, and brand coherence across all digital touchpoints.
• Provide performance reports and strategic recommendations to senior management for continuous improvement.

Candidate Requirements

• Possess a Bachelor’s or Master’s degree in Digital Marketing, Business, or a related discipline.
• Have at least five years of experience in leadership roles focused on digital initiatives.
• Demonstrate a successful history in digital transformation and managing digital experiences.
• Strong capabilities in leadership, effective communication, and managing stakeholders.
• In-depth knowledge of digital platforms, analytics tools, and user experience best practices.
• Experience working with large-scale content management systems (CMS) and personalization technologies.

Preferred Expertise

• Background in omnichannel digital strategies.
• Understanding of agile development methodologies and digital product management.
• Familiarity with data-driven marketing and mapping customer journeys.