SEO Senior Strategist

Overview

Logical Media Group is seeking a seasoned SEO Senior Strategist who combines practical SEO expertise with visionary thinking to steer the advancement of our SEO services. This role involves collaborating closely with multidisciplinary teams to develop an innovative SEO product that integrates content strategy, structured data, AI-powered search tactics, and performance-focused KPIs.

Key Responsibilities

• Develop and direct the vision for Logical’s SEO product emphasizing forward-looking aspects such as AI involvement, multimodal search, schema usage, and visibility beyond Google (including LLMs, Reddit, YouTube).
• Create a strategic playbook focused on maximizing organic reach amid decreasing click-through rates and evolving search behaviors.
• Lead and supervise comprehensive technical SEO audits targeting crawl performance, indexing, Core Web Vitals, structured data implementation, and international SEO considerations. Work collaboratively with web developers to ensure effective execution and technical standards compliance.
• Provide strategic guidance on key SEO projects, establishing roadmaps aligned with measurable business goals and integrating technical SEO initiatives accordingly.
• Consult with senior-level stakeholders to demonstrate SEO’s impact on overall business KPIs.
• Coordinate with Insight teams to develop visibility assessment tools and reporting systems tailored to AI and LLM influences.
• Partner with Creative teams to ensure content briefs, experimental testing, and schema-based design align with SEO objectives.
• Collaborate with Paid Media leadership to identify common KPIs and signals between organic and paid search efforts.
• Manage contractor resources, ensuring timely and quality project deliverables.
• Stay informed on AI developments influencing search; lead internal education initiatives and provide perspectives on generative content, synthetic data, and platform alterations such as SGE and ChatGPT.
• Advise the SEO team on ethical integrated use of AI tools for content ideation, quality assurance, and audit processes.

Required Qualifications

• Over 5 years of extensive hands-on SEO experience, encompassing technical SEO, audits, and integrated SEO strategy development.
• Proven leadership in SEO strategy for mid to large-scale brands within B2B or B2C sectors.
• Strong insights into AI and large language model impacts on search behavior and organic ranking opportunities.
• Expertise in technical SEO, including audit design, diagnostic analysis, and implementation guidance.
• Practical knowledge of SEO and analytics tools such as SEMrush, Ahrefs, Screaming Frog, Looker Studio, alongside emerging AI platforms like Perplexity, GPT, and Claude.
• Ability to confidently present strategies and results to senior executives, fostering organizational consensus on SEO initiatives.
• Effective collaboration skills across strategic, execution, and cross-channel teams.
• Preferred: Experience with structured data (schema), content design frameworks, or enterprise SEO systems is a plus.

Desired Attributes

• A proactive thinker passionate about the future trajectory of SEO beyond current trends.
• Clear strategic thinker able to translate market trends into actionable plans for clients and teams.
• A collaborative builder enthusiastic about co-developing innovative SEO products and inspiring peers.

Benefits

• Comprehensive medical, dental, vision, and life insurance coverage.
• 401(k) with company matching to support long-term financial planning.
• At least 15 days paid leave annually, increasing after two years, along with paid holidays, sick days, and personal time.
• Flexible Fridays promoting work-life balance.
• Fully remote working option.
• Opportunities for mentorship and direct access to senior leadership.
• Casual workplace environment and dress code.
• Optional COVID-safe company social events.

Equal Opportunity Statement

Logical values diversity and encourages applicants from all backgrounds and identities. Each new hire adds valuable perspectives, helping enrich the company culture.