Creative Content Strategist - Paid Media

About Bayland Health

Bayland Health is a rapidly expanding wellness company that manages a portfolio of three nutrition brands, including its flagship brand, Micro Ingredients. The company specializes in offering high-quality superfoods and vitamins trusted by over ten million health-conscious consumers. Bayland Health ranks among the Top 10 sellers on Amazon and TikTok in the U.S., driven by innovation, transparency, and a mission to make wellness simple and accessible.

Role Overview

The Creative Content Strategist for Paid Media will craft and implement content strategies designed to boost paid social media performance and cultivate an authentic brand image through collaboration with influencers and creators. This position bridges the creative storytelling from influencers with the objectives of paid media campaigns, ensuring that advertisements are genuine, culturally relevant, and designed to convert audiences effectively. The ideal candidate expertly balances relationship management with influencers and data-driven performance analysis using tools like Meta Ads Manager.

Key Responsibilities

• Lead the content strategy for paid social channels including Meta, TikTok, Amazon, YouTube, and Google, customizing creative approaches based on platform behaviors, target audiences, and marketing funnel stages.
• Develop detailed, results-oriented creative briefs that translate marketing goals and audience insights into effective instructions for creators, agencies, and internal teams, ensuring content is platform-native and aligned with brand standards.
• Collaborate closely with the paid media team to analyze creative performance metrics such as thumb-stop rates, hook rates, click-through rates (CTR), and return on ad spend (ROAS), using findings to refine strategy and future briefs.
• Manage a dynamic content pipeline, maintaining a library of fresh creative assets and a roster of creators to continuously supply paid channels with high-performing content.
• Stay informed on evolving trends in influencer marketing, emerging creator formats, and best practices in paid social media to maintain a competitive content strategy.
• Work cross-functionally with brand, eCommerce, and retail departments to ensure influencer and creator output supports overarching marketing campaigns, product launches, and seasonal promotions.

Qualifications

• 3 to 5 years of relevant experience in influencer marketing, paid social content strategy, or managing creator partnerships, preferably in consumer packaged goods (CPG), health, or wellness sectors.
• Deep understanding of paid social media platforms such as Meta, TikTok, and YouTube, including the nuances of content requirements across platforms.
• Proven ability to independently manage influencer relationships encompassing outreach, negotiation, and assessment of campaign effectiveness.
• Proficiency with Meta Ads Manager and interpreting creative performance analytics.
• Knowledge of FTC regulations and best practices for disclosing sponsored content.
• Strong written communication skills, capable of crafting persuasive and clear creative briefs.
• Experience in health, wellness, or supplement categories is advantageous.

Team and Reporting

• Direct reporting to the Brand Director.
• Close collaboration with paid media, brand, creative, and eCommerce teams.

Compensation and Benefits

• Annual base salary ranging from $100,000 to $115,000, plus performance-based bonuses.
• Comprehensive health insurance including medical, dental, and vision coverage.
• 401(k) plan with company match.
• Paid leave encompassing vacation, sick days, and holidays.
• Monthly meal allowance.
• Complimentary snacks and beverages in office.
• Free parking available at the Bellevue downtown office.

Diversity and Inclusion

Bayland Health is an equal opportunity employer dedicated to fostering a diverse and inclusive environment. The company ensures all qualified applicants receive consideration without discrimination based on gender, race, age, national origin, religion, disability, and other protected categories under applicable laws.