Brand & Content Strategy Lead

About the Company

Logical Media Group partners with a venture-funded, rapidly expanding HR technology firm that is revolutionizing global team management. Their AI-driven platform integrates recruiting, payroll, global HR, and compliance into one seamless solution, enabling startups and growing businesses to hire internationally without complexity. They cater to fast-scaling companies requiring top-quality hiring and operational efficiency. The team encourages ownership, creativity, speed, and execution while fostering close collaboration with leadership and impact-driven work.

Role Overview

We are looking for a Brand & Content Strategy Lead to enhance the company's brand visibility, craft engaging narratives, and produce impactful content across diverse channels. This position suits a creative marketer who blends strategic insight with practical implementation in a dynamic setting.

Key Responsibilities

• Design and implement a unified brand strategy to boost recognition, engagement, and market position.
• Maintain consistent messaging, tone, and visual identity across all customer platforms.
• Convert complex concepts into compelling stories that resonate with target audiences.
• Lead content strategy on digital platforms such as social media, blogs, newsletters, case studies, and thought leadership pieces.
• Create and refine engaging content tailored to various audiences and customer journey stages.
• Develop executive thought leadership materials and support leadership’s personal branding efforts.
• Oversee and expand social media presence through strategic content planning and trend analysis.
• Track and measure campaign effectiveness and refine strategies using analytics.
• Manage website content updates to ensure relevance, engagement, and conversion optimization.
• Produce marketing materials including presentations, sales assets, one-pagers, and campaign creatives.
• Collaborate with internal stakeholders to ensure brand consistency across all customer-facing content.
• Plan and execute integrated marketing campaigns aligned with company growth and product launches.
• Coordinate creative project workflows involving designers, partners, and internal teams to deliver quality outcomes on schedule.
• Work closely with leadership, sales, product, recruiting, and marketing departments to align messaging and campaign goals.
• Contribute fresh ideas and creative approaches supporting brand growth and differentiation.
• Act as a brand ambassador in internal and external communications.

Qualifications

• 4 to 7+ years of experience in brand marketing, content marketing, or communications.
• Outstanding writing, editing, and storytelling capabilities with adaptability for various audiences.
• Proven experience developing and executing content strategies across multiple digital platforms.
• Expertise in social media management, content marketing, and brand development.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Adaptability to shift priorities in a fast-moving entrepreneurial environment.
• Strong interpersonal skills to collaborate with senior leadership and cross-functional teams.
• Familiarity with content management systems, marketing tools, and creative software such as Adobe Creative Suite, Canva, or Figma is preferred.
• Experience creating executive-level thought leadership content is highly valued.
• Skills in photography, videography, or multimedia content creation are advantageous.
• A portfolio demonstrating writing, branding, or marketing creativity is highly encouraged.

Benefits

• Comprehensive medical, dental, and vision insurance with over $800 monthly employer contribution.
• Additional perks including gym membership, commuter benefits, and a daily office dinner stipend of $30.
• 401(k) retirement plan with company matching to support financial future.
• Autonomy to lead the entire brand function and collaborate directly with executive leaders to shape company voice and market positioning.
• Participation in a collaborative, high-achieving team culture that values integrity, innovation, and meritocracy.
• Regular company offsites, monthly team events, and an energetic, team-centric workplace.
• Hybrid work arrangement based in Chicago with close cross-functional collaboration.