Deputy Manager - Sales HR

About the Company

Varun Beverages Limited is one of the largest global franchisees of PepsiCo beverage brands outside the US. We produce and distribute a wide variety of carbonated and non-carbonated drinks, including prominent PepsiCo brands like Pepsi, Mountain Dew, Tropicana, Gatorade, and Aquafina across India and several international territories. With over 30 manufacturing plants nationwide and additional facilities abroad, we operate an extensive network committed to quality and operational excellence as part of the RJ Corp group.

Key Responsibilities

• Collaborate with sales leadership on organizational design, workforce planning, succession planning, and skill assessments within the unit.
• Coordinate with Cluster Sales HR to roll out HR initiatives across the unit.
• Engage proactively with frontline sales staff to ensure effective communication of HR processes and promptly resolve their concerns, strengthening employer branding.
• Manage complete employee lifecycle including onboarding new hires across all levels, conducting induction sessions, maintaining employee records, and facilitating employee code generation.
• Collect and submit attendance data for payroll processing for both on-roll and off-roll employees, ensuring timely salary payments.
• Lead recruitment efforts for frontline sales positions across various channels such as Traditional Trade, Modern Trade, Wholesale, and Up Country, maintaining headcount pursuant to annual targets and monthly tracking.
• Drive employee engagement activities, including ownership of reward and recognition programs and promoting organizational values and code of conduct among sales teams.
• Oversee the annual performance appraisal process for all sales employees and facilitate capability development aligned with performance outcomes.
• Develop and implement performance improvement plans to advance employee effectiveness in collaboration with business leaders.
• Support continuous improvement initiatives and change management within the sales function.
• Coordinate training and development programs for sales personnel, monitoring their impact on business results.
• Generate and provide regular HR MIS reports on headcount, exits, recruitment, and other relevant data to corporate HQ, sales, and plant HR teams.
• Drive adoption of new HR initiatives to enhance business performance and employee experience.

Additional Information

This role is based in Ludhiana and demands a hands-on approach as a sales HR business partner operating onsite, ensuring seamless operations linking frontline sales personnel with HR functions.