Deputy Manager - Sales HR

About the Company

Varun Beverages Limited stands as the world’s second-largest franchisee (outside the US) for carbonated soft drinks and non-carbonated beverages under PepsiCo brands. With operations spanning multiple Indian states and international territories including Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe, VBL produces and distributes various PepsiCo beverage products such as Pepsi, Diet Pepsi, Mountain Dew, Tropicana juices, Gatorade, Quaker Oat Milk, and Aquafina bottled water. The company operates 30 manufacturing plants in India and six internationally, while also managing backward integration facilities to enhance operational efficiency and maintain quality standards. It is part of the RJ Corp group led by Mr. Ravi Kant Jaipuria, a respected entrepreneur recognized with PepsiCo’s International Bottler of the Year award.

Role Overview

The Deputy Manager - Sales HR acts as a strategic HR business partner to the sales department, fostering a values-based culture and facilitating the execution of core HR functions to promote a high-performance environment. This role focuses on capability development, employee engagement, manpower planning, recruitment, and HR administration to support sales operations effectively.

Key Responsibilities

• Implement and oversee vital people processes including performance management, ensuring objective setting, mid-year reviews, annual appraisals, and focal point discussions align with organizational priorities.
• Manage and promote employee surveys such as Management Connect, Organization Health, and PMP surveys, ensuring participation, data accuracy, and actionable feedback.
• Assist managers with capacity development action plans, regional people planning, and facilitate talent movement within the organization.
• Handle comprehensive recruitment activities across various sales channels up to the level of Area Sales Manager, including manpower planning, onboarding, and induction, while advancing diversity hiring.
• Conduct structured exit interviews and utilize feedback to improve HR processes.
• Champion employee engagement by fostering strong frontline relationships, managing rewards and recognition programs, and driving regional engagement initiatives with effective communication.
• Lead capability-building efforts aligned with the 70:20:10 development model, support performance improvement plans, and oversee change management initiatives within sales functions.
• Produce and maintain HR analytics, reports, and dashboards; manage third-party resources and address related administrative functions including travel and grievance handling.

Required Skills and Attributes

• Proven ability to multitask, prioritize duties, and anticipate challenges in a dynamic environment.
• Excellent interpersonal and stakeholder relationship management skills with the capability to influence without direct authority.
• Familiarity with sales operations and key business performance drivers.
• Strong understanding of HR policies, processes, governance, and compliance standards.
• Results-driven mindset with high ownership and execution focus.
• Adaptability and a customer-centric approach to addressing organizational needs.