Commercial Business Manager - Egypt

About the Role

A prominent regional enterprise is entering the Egyptian market and seeks a skilled Country Manager for Egypt to spearhead the company's establishment, expansion, and overall business success locally. Operating in sports, fitness, wellness, and lifestyle sectors, the company delivers premium products and turnkey solutions across diverse markets including commercial, hospitality, education, government, corporate, and residential sectors.

Role Summary

The Country Manager for Egypt will helm market entry planning, revenue generation, operational management, and developing a strong commercial footprint within Egypt. The position demands proven experience in country-level leadership, business development, commercial oversight, and P&L management, alongside a well-established Egyptian industry network.

Primary Duties

• Formulate and implement Egypt market strategies consistent with regional objectives.
• Build and expand company presence and market share in Egypt.
• Discover and capitalize on new business avenues, partnerships, and strategic growth segments.
• Oversee full business performance, including revenue, profitability, and expansion efforts.
• Stimulate B2B sales growth via strategic account development and alliances.
• Maintain relationships with stakeholders in real estate, hospitality, government, education, fitness, corporate, and residential sectors.
• Lead negotiation processes for major projects, partnerships, and key accounts.
• Design and manage sales strategies, pipelines, and commercial initiatives.
• Build, manage, and mentor a high-performing commercial team with effective processes and KPI structures.
• Supervise daily business operations and project execution.
• Collaborate with regional teams to utilize resources and share best practices.
• Monitor market trends, competitor activity, and client needs to sustain a competitive edge.
• Represent the company to customers, partners, and industry stakeholders.
• Forge strategic alliances to accelerate market penetration.
• Enhance brand reputation and positioning in the Egyptian market.

Candidate Profile

• Over 10 years experience in country management, general management, commercial leadership, or business development.
• Proven track record of successfully launching, developing, or running businesses in Egypt.
• Strong expertise in B2B sales, solution selling, and building strategic partnerships.
• Experience handling revenue targets, budget oversight, and P&L responsibilities.
• Well-connected and knowledgeable about the Egyptian commercial landscape.

Preferred Industry Background

• Fitness and wellness solutions
• Sports equipment and infrastructure
• Premium consumer products
• Lifestyle brands
• Hospitality solutions
• Building solutions and turnkey projects
• B2B products and services

Key Competencies

• Entrepreneurial spirit with ownership mindset
• Strong strategic business planning capabilities
• Robust commercial and financial insight
• Experience in market expansion
• Leadership and team development skills
• Negotiation and stakeholder management expertise
• Ability to build enterprises from inception
• Deep understanding of Egyptian market conditions