Category Lead - Beauty at TikTok Shop

About the Role

TikTok Shop is seeking a dynamic leader to drive growth within its Beauty category by developing go-to-market strategies, prioritizing critical initiatives, and leading a dedicated team of category managers. This position requires partnering cross-functionally to allocate resources and cultivate innovative e-commerce solutions that empower sustained expansion.

Key Responsibilities

• Lead and manage a team focused on acquiring brand principals, distributors, and merchants to scale category growth.
• Design and execute strategic plans that align with business growth objectives by setting goals and identifying opportunities.
• Innovate collaborative partnership models tailored to merchants’ development needs, optimizing investment of platform resources.
• Address growth challenges through close collaboration with internal cross-functional teams.
• Adopt a consultative mindset by providing strategic insights across content, creators, affiliates, agencies, merchandising, and logistics to clients.
• Keep clients informed on TikTok Shop product enhancements and new promotional opportunities.
• Represent TikTok Shop at industry events and brand summits, fostering lasting partnerships with brands for category scaling.

Required Qualifications

• Proven experience in e-commerce operations.
• Previous leadership experience managing a significant team size.
• Consistently achieved and surpassed sales targets.
• Expertise in sales and business development with command over B2B and B2C funnel models.
• Proven track record in recruiting, onboarding, and developing talent accompanied by a passion for people leadership.

Preferred Qualifications

• Experience with content-driven e-commerce platforms.
• Established relationships with brands and distributors.
• Strong network within brand or retail sectors.
• Creative problem-solving skills.

About TikTok

TikTok is a leading platform for short-form mobile video that inspires creativity and joy worldwide, with headquarters in Los Angeles and Singapore and offices globally.

Why Join TikTok

Join a company where innovation, inclusivity, and continuous learning drive impactful solutions and growth. TikTok fosters an environment rich in diversity, creativity, and collaboration for meaningful achievements.

Diversity and Inclusion

TikTok values diverse voices, experiences, and perspectives, building an inclusive workplace that reflects its global community.

Accommodation

TikTok is dedicated to providing reasonable accommodations through its recruitment process for candidates with disabilities, pregnancy, religious beliefs, or other protected reasons under law.

Compensation and Benefits

The position offers an annual base salary ranging from $151,050 to $273,600, varying by candidate qualifications and location. Additional discretionary bonuses, stock units, and comprehensive benefits are included. Benefits begin immediately and include medical, dental, vision, 401(k) matching, paid leave, disability insurance, life insurance, wellness programs, paid holidays, sick leave, and personal time off.

Additional Information

For Los Angeles County applicants, compliance with local fair chance laws regarding criminal history is observed. Consideration is given to candidates based on a fair evaluation related to job duties involving confidential information, client interactions, and sound judgment.