Brand Partnerships Manager, Consumer Packaged Goods Food and Beverage

Role Overview

At TikTok, Brand Partnerships Managers are essential in cultivating enduring relationships with some of the world's leading brands. Within the Consumer Packaged Goods (CPG) Food and Beverage team, you will influence brand narratives and performance marketing on TikTok by collaborating with prominent brands to spur innovation, cultural relevance, and measurable business outcomes through creative advertising solutions.

Core Responsibilities

• Develop and expand comprehensive marketing and product strategies for a portfolio of clients, identifying avenues to enhance advertiser investments.
• Manage client and agency partnerships both locally and across multiple markets, encouraging adoption of TikTok's ad products, creative strategies, and best practices.
• Engage senior executives (C-suite) to establish trusted partnerships, driving revenue growth.
• Analyze campaign data and market developments to generate insights that enhance performance and yield concrete results.
• Shape TikTok's external messaging within the industry by contributing thought leadership and proactive client engagement.
• Educate clients on platform trends, creative innovation, and performance-driven strategies.
• Work closely with Client Solutions and other internal teams such as Marketing Science, Product, and Creative Operations to deliver outstanding client service.

Required Qualifications

• Experience in media sales, agency leadership, or performance marketing within digital, social, or brand partnership environments.
• Demonstrated success in managing client and agency relationships, including senior leadership engagement.
• Proven track record of surpassing commercial targets in collaboration with cross-functional teams.
• Strong analytical and strategic thinking abilities coupled with a solution-focused approach.
• Excellent communication and presentation skills with a talent for storytelling.
• Collaborative, entrepreneurial spirit with cultural curiosity.
• Solid understanding of advertiser tracking, attribution, and measurement methodologies.

Preferred Qualifications

• Experience managing high-profile global CPG/FMCG brand partnerships with a multi-market scope.
• Knowledge of the Alcohol sector is advantageous.
• Understanding of the CPG industry and major players in Food & Beverage.
• Expertise in creating video-centric creative strategies that leverage creators, trends, and community insights.
• Ability to thrive in a fast-moving environment with shifting priorities.

About TikTok

TikTok is the premier platform for short-form mobile video, with a mission to inspire creativity and bring joy. Headquartered globally, including hubs in Los Angeles, Singapore, London, and other major cities, TikTok fosters global creativity and connection.

Why Work with Us

TikTok champions creativity at its core, enabling people to express themselves authentically, explore content, and connect worldwide. Our diverse, global teams strive to make significant impact by embracing curiosity, humility, and innovation. We value resilience and see challenges as opportunities to grow, consistently adopting an "Always Day 1" mindset to create meaningful breakthroughs.

Diversity & Inclusion

Committed to cultivating an inclusive workplace, TikTok values the unique skills, experiences, and perspectives of its employees. Reflecting the diverse communities it serves, TikTok strives to celebrate all voices and build an environment where everyone is welcome.