Brand Manager - Vaccines Portfolio

About the Role

As a Brand Manager for Sanofi's Vaccines UKIE MCO team located in Reading, UK, you will spearhead the strategic transformation of the Pneumo, Meningitis, Endemics & Travel vaccine franchise. This portfolio includes six vaccines with three forthcoming launches. You will be responsible for shaping a 3 to 5 year vision aimed at evolving the franchise into a fully digital, efficient, resource-optimized model that reallocates investments to boost launch success. Full profit and loss accountability is a key aspect of this position. The work arrangement requires presence in the Reading office three days per week.

Key Responsibilities

• Develop and implement a 3–5 year transformational strategy focusing on digitization and reducing field dependencies to optimize resources and support future launches for the PMED franchise.
• Manage full P&L responsibilities encompassing commercial policies, budget allocation, and pricing tactics that maximize returns and finance strategic goals.
• Create comprehensive, integrated brand and omnichannel marketing plans for the PMED vaccine portfolio aligned with global and MCO objectives.
• Coordinate launch readiness and planning for pipeline products by engaging cross-functional teams including medical, regulatory, supply chain, and commercial departments.
• Drive customer engagement through digital channels by managing online assets such as Campus pages, Sanofi Vaccines website, and promotional approval platforms (PromoMats/Veeva Vault), executing omnichannel campaigns and partnerships.
• Oversee demand forecasting and supply chain alignment to ensure product availability, manage inventory constraints, and maintain 3 to 6 month demand planning accuracy.
• Supervise the lifecycle management of promotional materials ensuring compliance with ABPI regulations and coordinate product information updates.
• Optimize field force training resources utilizing digital learning platforms (iLearn) to maintain compliance while increasing efficiency.
• Collaborate with global PMED and Meninge teams to tailor strategies, brand plans, and materials to the UK and Ireland markets.

Candidate Profile

• A degree in Life Sciences, Business Administration, or a related discipline.
• Certified to ABPI Level 3 standards or equivalent.
• Proven history in brand management within pharmaceuticals or healthcare, preferably vaccines or well-established portfolios.
• Experience managing P&L, budgets, pricing strategies, and commercial policies.
• Expertise in designing and implementing digital-first, omnichannel marketing initiatives.
• Familiarity with launch planning, launch excellence, and market access mechanisms in the UK healthcare setting.
• Background in demand planning, supply chain coordination, and broader commercial operations.
• Knowledge of promotional material approval software such as PromoMats or Veeva Vault.
• Strong understanding of regulatory compliance including ABPI guidelines and product information updates.
• Strategic visionary with transformation leadership capabilities.
• Excellent cross-functional collaboration, stakeholder management, communication, and presentation skills.
• Data-driven decision-making approach and proficiency in problem-solving.
• Fluent in English.

Why Work With Sanofi?

• Join a cutting-edge environment leveraging AI research, smart manufacturing, and innovative mRNA technologies shaping immunology’s future.
• Contribute to protecting half a billion individuals annually as part of one of the largest global vaccination programs.
• Lead the ongoing digital evolution of an established vaccine franchise and facilitate upcoming launches.
• Benefit from career development opportunities including mentoring, international mobility, and growth across multiple continents.
• Be part of an inclusive workplace that values diversity, equity, and inclusion with active Employee Resource Groups and leadership initiatives.

Additional Information

Sanofi is a Disability Confident Employer. Candidates requiring interview accommodations due to a disability are encouraged to request adjustments. UK work visas are considered individually based on business needs.