- Experience
- 5+ yrs
- Salary
- USD 115,520 – USD 209,380 / year
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Where you'll work
Job description
About the Team
TikTok Shop's Marketing & Methodology group plays a critical role in supporting the platform’s e-commerce expansion in the US by developing standardized marketing frameworks, data-driven approaches, and scalable go-to-market best practices. This team integrates strategic marketing methods with practical execution to ensure consistent decision-making, optimized resource use, and impactful, sustainable growth across various markets and categories.
Key Responsibilities
- Formulate B2B marketing strategies aimed at raising awareness, consideration, and adoption of TikTok Shop among sellers in the US, crafting unique value propositions and messaging derived from seller insights, market trends, and platform strengths.
- Create compelling marketing materials such as case studies, success stories, keynote content, and educational resources for sellers.
- Design and implement multi-channel integrated B2B marketing campaigns across digital and physical platforms including industry conferences, webinars, social channels, partnerships, and content initiatives.
- Collaborate closely with Account Management, Strategy, Product, PR, and other key teams to ensure business alignment and develop scalable go-to-market plans for core market segments.
- Oversee marketing budget management, planning, KPI monitoring, and business reviews to enhance effectiveness and results.
Qualifications
- Bachelor’s degree or higher education qualification.
- A minimum of five years’ experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications, or related fields.
- Deep understanding of the US e-commerce landscape and B2B marketing dynamics.
- Proven success in planning and executing multi-channel marketing campaigns is preferred.
- Strong project and stakeholder management capabilities.
- Ability to thrive in a fast-paced, collaborative work environment.
- Experience with e-commerce platforms, marketplaces, or technology sectors is advantageous.
Company Overview
TikTok is a premier destination for short-form mobile videos, driven by our mission to inspire creativity and bring joy. Headquartered in Los Angeles and Singapore, with offices worldwide, TikTok fosters a vibrant environment for innovation and community engagement.
Why Work With Us
We prioritize creativity, collaboration, and continuous learning, encouraging a culture that embraces challenges and values diverse perspectives. Our commitment to inclusivity and mutual respect makes TikTok a fulfilling place to advance your career and contribute meaningfully.
Diversity & Inclusion
TikTok is dedicated to fostering an inclusive workplace where employees’ unique experiences and backgrounds are celebrated, reflecting the diverse global communities we serve.
Accommodations
We provide reasonable accommodations during recruitment for individuals with disabilities, pregnancy, or sincerely held religious beliefs, ensuring an equitable hiring process.
Compensation & Benefits
The position offers a base annual salary between $115,520 and $209,380 depending on qualifications and location, plus potential bonuses and restricted stock units. Benefits include day-one access to medical, dental, vision insurance, 401(k) with company match, parental leave, disability coverage, life insurance, wellness programs, paid holidays, sick days, and personal time off.
Legal Compliance
For candidates in Los Angeles County, the company complies with fair chance hiring laws considering prior convictions relevant to sensitive job duties such as client interactions, confidential information handling, and exercising sound judgment.