AUNZ Agency Marketing Manager, GBM

Role overview

We are seeking an Agency Marketing Manager for the AUNZ market to join the Global Business Marketing (GBM) team. This position sits within the Scaled Growth Agency Marketing function and works closely with Scaled Growth (Independent) Agency Sales to strengthen growth and retention across the managed agency portfolio.

The role is centered on two major priorities: helping current agencies expand their investment in TikTok and uncovering new revenue opportunities through scalable marketing initiatives, while also attracting new agencies into TikTok’s advertising ecosystem.

The person in this role will shape and run marketing strategies designed to accelerate agency growth on TikTok. This includes increasing advertiser adoption within existing agencies, helping agencies win new clients through TikTok-first programs, and growing the number of newly onboarded agencies that are trained and active on TikTok ads. The work also covers large-scale engagement programs, persona-led education, positioning TikTok as a creative-led performance platform, and support for executive thought leadership efforts.

This is an individual contributor role with broad cross-functional exposure. Success in the job will depend on strong collaboration with Sales, Marketing Solutions, Product Marketing, Product, and regional teams, and on the ability to influence senior agency stakeholders ranging from media buyers to managing directors and CEOs.

Key responsibilities

• Lead penetration programs for the book of business to encourage managed agencies to activate more advertisers on TikTok.
• Design and deliver marketing initiatives that support new agency acquisition, aligned with global strategy and operating approach.
• Organize TikTok-led agency events such as Agency Day, Top Table, and Showtime, with product walkthroughs, case studies, and engagement with APMs.
• Build scalable matchmaking and co-growth initiatives that help agencies and advertisers connect and work together.
• Drive senior-level engagement with managing directors and heads of media, and support Executive Councils for Tier 1 agencies, including early access to roadmaps and beta opportunities.
• Partner with regional and global marketing teams, Marketing Solutions, and Agency Sales to localize strategies, create educational materials, and develop target engagement lists across global markets.
• Set performance measures and track marketing results against expansion and revenue objectives.

Experience and qualifications

Applicants should bring at least 5 years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing. The ideal candidate will also have a background in building and executing programs that improve growth, retention, and revenue in close partnership with sales teams.

Strong cross-functional leadership is essential, including experience coordinating with Sales, Product Marketing, Enablement, and regional stakeholders in a fast-moving global setting. The role also calls for excellent project management, communication, and execution capabilities, along with the ability to use data and business metrics to assess marketing performance and its effect on activation and revenue.

Preferred background

Additional experience in digital media, advertising, technology, or platform businesses is preferred. Experience marketing to agencies, media agencies, channel partners, or SMB segments will be especially useful.

A strong grasp of agency operating models, media planning, and the needs of different stakeholders — from individual practitioners to senior leaders — is highly valued. Familiarity with industry bodies, trade associations, and major marketing events in key global regions is also desirable, as is experience creating educational programs, skills-building initiatives, and event strategies that deliver commercial results.

Candidates should have a solid understanding of digital advertising platforms, performance marketing, measurement, and attribution trends. Comfort with ambiguity, changing priorities, and taking ideas from strategy through execution is important. Familiarity with AI use cases in advertising and marketing technology ecosystems would be an advantage.

About the company

TikTok is a leading short-form mobile video platform with a mission to inspire creativity and bring joy. Its global headquarters are in Los Angeles and Singapore, with offices across major cities including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why this opportunity stands out

The company places creativity at the center of its mission and builds products that help people express themselves, discover content, and connect with others. Its global teams work collaboratively to create value for communities while encouraging curiosity, humility, resilience, and a strong learning mindset. The culture emphasizes experimentation, iteration, and an “Always Day 1” approach to innovation.

Diversity, inclusion, and community commitment

The organization is committed to building an inclusive workplace where employees are valued for their skills, experience, and perspectives. Its global platform connects people from many backgrounds, and the workplace is intended to reflect that diversity. The company also acknowledges the Traditional Custodians of country throughout Australia and pays respect to Aboriginal and Torres Strait Islander peoples, past and present.