Associate Product Marketing Manager, APAC

Role overview

This position sits within Google’s marketing organization in Singapore and focuses on product marketing across the APAC region. The role contributes to the full marketing lifecycle for consumer and business products, spanning positioning, naming, competitive research, launch planning, feature prioritization, and external communication. You will partner with teams across sales, communications, legal, product, engineering, and web functions to help shape how products are introduced and adopted.

The Associate Product Marketing Manager role is part of a two-year cohort-based development program. It offers structured learning, a peer and alumni community, dedicated mentorship, and exposure to a variety of marketing projects. In addition to day-to-day project work, participants are expected to complete learning milestones, attend program activities, and actively engage with the broader APMM community.

Work in this role involves supporting larger marketing initiatives with clearly defined contributions and guidance from managers and senior stakeholders. Example responsibilities can include helping bring user insights into the product development process and supporting go-to-market planning to build awareness and adoption for new products and features.

Eligibility and work authorization

Preference will be given to candidates who already have the legal right to work in Singapore and do not need employer sponsorship for a visa.

Minimum qualifications

• A bachelor’s degree or an equivalent level of practical experience.
• Background in marketing, brand management, strategy consulting, agency work, technology, or a closely related area gained through full-time roles, internships, projects, or academic coursework.

Preferred qualifications

• Strong interest in Google’s products, its technology stack, and its leadership in artificial intelligence.
• Well-developed project/program management and communication abilities.
• Clear enthusiasm for marketing, brand management, strategy consulting, agency work, AI, technology, or related fields.
• Proven analytical ability with the capacity to form and evaluate strategy.
• A global perspective with the ability to work across disciplines, industries, cultures, and situations.
• Comfort with uncertainty and the ability to adapt quickly.

Responsibilities

• Support the creation and rollout of go-to-market plans and launch campaigns for products or features, and track results against key performance indicators.
• Help design customer acquisition and engagement initiatives, including business approach, messaging, supporting materials, and events, while measuring impact.
• Assist in assessing product and feature enhancements, launch readiness, and user communications so offerings better align with customer needs.
• Contribute to customer- and executive-facing narratives, presentations, case studies, and other content that helps build momentum with Google customers and agency partners.
• Carry out assigned marketing work related to larger product or project goals under managerial direction.

Additional information

Google states that it is an equal opportunity workplace and an affirmative action employer. Hiring decisions are made without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. The company also considers qualified applicants regardless of criminal history, subject to applicable legal requirements. Accommodation support is available for applicants with disabilities or special needs.