Assistant Designer - WW ASOS Design

About the Role

ASOS is hiring an Assistant Designer to support the Designer/Senior Designer on its ASOS DESIGN womenswear and fashion-led ranges. This role suits someone who loves fashion, keeps a close eye on trends, and enjoys turning ideas and inspiration into commercially relevant product. The position is based in London and sits within a fast-moving, highly creative design environment.

The team values originality, strong taste, and a clear fashion handwriting. Technical development can be supported internally, so the focus of this role is on design instinct, trend research, product creation, and contributing to ranges that feel new and exciting for a global customer base.

Team and Culture

ASOS is a major fashion and beauty destination with international reach. The company describes its culture as authentic, brave, and creative. The design team draws inspiration from street style, vintage, music, art, the runway, and wider creative culture to build fresh product across a broad mix of categories.

ASOS is Disability Confident Committed and encourages candidates to share any reasonable adjustment needs during the recruitment process.

Key Responsibilities

• Support the design and development of ASOS DESIGN ranges, including season-shaping styles, colour direction, fabric choices, and balanced assortments for a global audience.
• Use sales performance and trading insight to shape commercially strong, fashion-forward product.
• Track current and emerging trends from a wide range of sources and translate them into fresh, market-leading pieces.
• Work with the technical team on initial fit sessions and help solve product issues with a clear design perspective.
• Build effective relationships with suppliers and guide factories on trend direction, construction details, trims, and materials.
• Manage work to the critical path so product lands at the right time for the best sales window.
• Develop distinctive product for both long lead-time styles and fast-turnaround Test & React ranges.
• Help deliver brand OKRs and contribute to trading decisions using data and analytics.
• Recommend creative actions to the Designer, Senior Designer, and management team.
• Support speed-to-market initiatives and identify opportunities to bring product to market ahead of competitors.

Requirements

• Experience designing for womenswear and/or footwear and accessories, with a handwriting that fits the ASOS customer.
• Background in a fashion brand or high street retailer, ideally in womenswear, accessories, footwear, or a related category.
• Experience working with suppliers across the Far East, Europe, and the UK.
• Ability to partner with a Buyer to build a balanced range and develop first-to-market product.
• Strong commercial awareness and understanding of the ASOS brand and customer.
• Clear taste level, creative instinct, and idea generation; technical capability is helpful but not expected to be fully mature at this level.
• Excellent computer skills, including Photoshop, Adobe tools, CAD, Miro, and AI design tools.
• A fashion design background or relevant studies, with a portfolio required as part of the application.
• A fashion-forward point of view and a strong sense of personal handwriting relevant to ASOS.
• Strong time management and the ability to stay calm under pressure.
• Confidence to spot issues, suggest improvements, and find practical ways around barriers.
• Ability to communicate departmental performance and strategy to the team and senior stakeholders.
• Willingness to travel within the UK and potentially internationally for supplier meetings and inspiration or development trips.
• Comfort working in an agile environment, identifying risks and opportunities as priorities change.
• Desirable: self-starting mindset, ability to work independently within a framework, strong organisation, adaptability, and familiarity with AI tools such as Midjourney and Fermat.

Perks and Benefits

• Employee discount on ASOS products.
• Access to ASOS Develops personal development opportunities.
• Employee sample sales.
• Access to a wide library of LinkedIn Learning resources.
• 25 days of paid annual leave plus an extra day for your birthday.
• Discretionary performance-related bonus.
• Private medical care scheme.
• Flexible benefits allowance that can be taken as cash or used for other benefits.

Additional Information

ASOS asks candidates to provide a portfolio with their application. The company also notes that reasonable adjustments can be arranged through the Talent team during recruitment if needed.