Assistant Designer - Womenswear & Accessories at ASOS Design

About ASOS

ASOS is a dynamic online fashion retailer, inspiring customers worldwide with fashion-forward products that empower them to express their authentic selves. Creativity is nurtured and valued within the company, fostering a judgement-free environment for all employees.

ASOS is committed to inclusivity and is a Disability Confident Committed employer, offering reasonable adjustments throughout recruitment upon request.

Role Overview

The Assistant Designer will collaborate closely with Designers and Senior Designers to craft the ASOS DESIGN collections, focusing on delivering trend-led, commercially relevant ranges that resonate with an international customer base. This position suits individuals passionate about fashion design, trend research, and rapid development in a fashion-forward environment.

Key Responsibilities

• Research and conceptualize seasonal collections including identification of key shapes, colors, and fabrics to cater to global consumer preferences.
• Adapt designs based on sales data to ensure commercial viability and trend relevance.
• Monitor current and upcoming trends using diverse sources to create first-to-market products with distinctiveness.
• Partner with technical teams during initial fittings to identify and resolve design challenges while contributing a strong creative viewpoint.
• Maintain relations with suppliers and factories, advising on trends, construction details, materials, and trims.
• Manage timelines effectively to meet critical development milestones and optimize product release periods.
• Design unique products for both long lead-time projects and agile, short lead Test & React collections.

Qualifications & Experience

• Experience designing within Womenswear and/or Footwear & Accessories sectors, demonstrating a strong fashion sensibility aligned with the ASOS customer.
• Previous work with aspirational or high-street fashion brands, including collaboration with suppliers across the Far East, Europe, and the UK.
• Experience supporting Buyers to construct balanced ranges and introduce market-leading styles.
• Proven commercial awareness and understanding of the ASOS brand ethos.
• Strong creative instincts, taste, and ideation capabilities; technical skills developed through team support.
• Proficiency in computer-aided design software including Photoshop, Adobe Suite, CAD, Miro, and AI-based design tools.

Additional Responsibilities - Planning & Trading

• Achieve brand objectives and key results (OKRs) consistently.
• Utilize analytics to identify trading risks and opportunities, influencing future department strategies.
• Provide creative recommendations to design leads and management.
• Support speed-to-market projects and critical path management aligned with brand strategy and corporate initiatives.
• Recognize opportunities for launching innovative products ahead of competitors.

Who Should Apply

• Candidates with relevant experience or educational background in Fashion Design, with portfolio submission mandatory.
• Applicants possessing a fashion-forward outlook, clear handwriting, and alignment with the ASOS customer profile.
• Strong organizational skills with ability to manage time efficiently.
• Confident problem-solver who communicates effectively and maintains composure under pressure.
• Willingness to travel within the UK and internationally for supplier meetings and development visits.
• Adaptable and agile in a dynamic working environment, proactively managing risks and opportunities.

Desired Attributes

• Self-starter capable of working independently within structured guidelines.
• Thrives in a fast-paced and agile setting, with excellent organizational and prioritization skills.
• Experience with AI design technologies such as Midjourney and Fermat is advantageous.

Employee Benefits

• Discount on ASOS products.
• Personal development programs through ASOS Develops.
• Access to employee sample sales.
• Availability of extensive LinkedIn Learning resources.
• 25 days of paid leave annually plus an additional day for birthdays.
• Performance-based discretionary bonus scheme.
• Private medical insurance coverage.
• Flexible benefits allowance redeemable for cash or other perks.