Assistant Brand Manager – Vaseline Social

About the Role

Join Unilever as the Assistant Brand Manager for Vaseline Social based in Mumbai HO. Vaseline ranks as Unilever’s premier global skincare brand and holds the top position in India's body care market, having recently surpassed an impressive 1000 Crore INR turnover, securing its status among HUL's most prestigious brands. Despite this success, Vaseline has vast untapped potential with less than 10% annual penetration.

This position requires a dynamic marketer skilled in social media and AI-driven marketing strategies to accelerate Vaseline's transformation in India. The role transcends managing social media accounts; it centers on building a culturally resonant and consumer-focused brand that leads conversations, searches, and social shares.

Key Responsibilities

• Design and execute the brand’s social strategy and define its tone of voice across platforms.
• Identify and track emerging consumer habits, cultural shifts, and platform innovations.
• Create and nurture content ecosystems native to platforms, inspiring Gen Z and young millennial engagement and interaction.
• Develop innovative social and collaboration campaigns that resonate deeply with target audiences.
• Lead the brand’s presence in both direct messaging (“Brand Say”) and external conversations (“Others Say”).
• Manage Vaseline’s Answer and Generative Engine Optimization (AEO/GEO) initiatives to enhance brand visibility in consumer thoughts, social feeds, and search results.

Candidate Profile

• Possess 5 to 7 years of demonstrated expertise in brand management and social media marketing.
• Experience leading social strategies, content planning, and marketing activations beyond routine calendar management.
• Exhibit an entrepreneurial spirit, curiosity, and a strong ownership mindset.
• Deeply understand internet culture, online communities, and creative strategizing grounded in data analytics.
• Focus on measurable outcomes rather than superficial metrics.
• Preferably, experience or knowledge in Answer/Generative Engine Optimization (AEO/GEO) is considered a plus.