Key Account Manager - Modern Trade Channel

About Unilever

At Unilever, you can fulfill your purpose by contributing to a better business and a better world. You will work with beloved brands that improve consumers' lives and their communities. You will lead innovations that enable business success and growth, while learning from inspiring business leaders and colleagues who provide mentorship and motivation for personal and professional growth.

Role Purpose

The Key Account Manager for the Modern Trade Channel is responsible for strategically managing and developing Unilever's accounts in the channel, ensuring the fulfillment of targets for sell-in, sell-out, profitability, and retail execution excellence. The role focuses on building long-term relationships with key clients by implementing sustainable commercial plans that maximize business growth and market share.

Main Responsibilities

• Oversee and expand strategic accounts within the modern trade channel.
• Lead commercial negotiations, including annual agreements, promotions, and investments.
• Manage special and national accounts ensuring alignment with company strategies.
• Ensure achievement of KPIs such as sell-in, sell-out, market share, profitability, and coverage.
• Design and execute commercial plans aimed at sustainable growth.
• Lead in-store execution ensuring excellent product visibility, assortment, and availability.
• Analyze business indicators and recommend corrective actions based on insights.
• Manage the proper execution of commercial processes and promotions.
• Establish strategic relationships with key clients across buyer, commercial, and managerial levels.
• Act as a strategic partner to clients, identifying joint growth opportunities.
• Maintain clear and aligned communication between clients and internal teams.
• Support, train, and monitor team performance.
• Set clear objectives and ensure achievement through continuous coaching.
• Coordinate with internal departments such as marketing, trade marketing, supply chain, and finance.
• Ensure compliance with internal processes and policies.
• Participate in commercial planning and sales forecasting.

Qualifications and Experience

• 6 to 7 years of experience in commercial roles, preferably in fast-moving consumer goods.
• Proven success in developing clients within the modern trade channel.
• Experienced in key account management and negotiations with major retailers.
• Strong knowledge of the modern trade channel and national account management.
• Proficient in commercial processes: planning, execution, and follow-up.
• Understanding of business metrics including sell-in, sell-out, profitability, and inventory management.
• Experience working with clients such as Cencosud, Macro, and Prisma is highly valued.

Skills Required

• Exceptional negotiation and influencing skills.
• Strategic thinking with a strong focus on results.
• Analytical skills to support data-driven decision making.
• Leadership abilities including team development and coaching.
• Excellent communication and interpersonal relationship skills.

Terms and Conditions

This is a full-time position based in Bogotá, Colombia. Please note that relocation assistance is not provided.

Diversity and Inclusion

Unilever values diversity and encourages applicants from all backgrounds to apply. We commit to fair and comprehensive consideration for all candidates and continuous development of all employees, regardless of age, disability, gender, race, religion, sexual orientation, marital status, pregnancy, or any other personal characteristic. Reasonable accommodations will be provided throughout the hiring process to ensure a positive and barrier-free experience.