VP Sales Mid-Market EMEA

Role overview

This is a senior sales leadership opening with a rapidly growing, VC-funded B2B SaaS business that helps large enterprises run complex operations through an AI-driven platform. The company has recently secured major funding and is now expanding its Mid-Market presence across Europe.

The role is based in Europe, with flexibility across Amsterdam, Munich, London, Paris, Stockholm, and Madrid.

What you'll own

• Set the commercial direction and delivery for the Mid-Market segment across EMEA.
• Launch, scale, and manage a sales team from the beginning.
• Define territory plans, sales workflows, operating rhythms, and the broader hiring approach.
• Grow both new customer acquisition and expansion revenue using a land-and-expand approach.
• Work closely with Marketing, Customer Success, Product, Pre-Sales, and Revenue Operations to speed up growth.
• Develop a sales organization that uses AI, data, and modern tools as part of day-to-day execution.

Team and reporting line

• You will lead an initial group of 5 to 10 sales team members.
• This is a first-line leadership position with major responsibility for hiring.
• You will report directly to the Chief Revenue Officer.
• The role offers the chance to shape the function while the company scales.

Growth focus

• Own strong ARR growth in the Mid-Market segment.
• Be accountable for both new business wins and expansion revenue.
• Operate in a highly visible leadership role with direct impact on company growth.

What the employer is seeking

• 8+ years in B2B SaaS sales.
• At least 4 years of experience managing high-performing SaaS sales teams.
• A demonstrated history of growing Mid-Market revenue through both new logo acquisition and account expansion.
• Evidence of building teams rather than simply taking over already mature structures.
• Strong capabilities in hiring, coaching, and people leadership.
• Prior success as a top individual contributor before moving into management.
• Experience selling platform-based or multi-product SaaS solutions.
• Solid discipline in forecasting, pipeline management, and sales execution.
• Comfort with land-and-expand motions and longer, more complex sales cycles.
• Ability to lead distributed teams across several European markets.
• Interest in using AI and modern go-to-market technology to improve sales output.

Preferred background

• Experience in enterprise software, sustainability, compliance, supply chain, or a related space.
• Exposure to product-led growth models.
• Experience leading partner or channel sales.
• Background in a fast-scaling or unicorn SaaS environment.
• Additional European language ability.

Compensation

The package is described as competitive and is centered around €300K OTE, with flexibility in structure, plus equity.

Additional notes

This opportunity is aimed at entrepreneurial sales leaders who enjoy building teams, creating operating structure, and scaling high-growth SaaS businesses.