VP of Sales - GCC

Role Summary

This senior commercial leadership position is focused on driving Brand Aid’s sales growth across Qatar, the UAE, and Kuwait. The role calls for a seasoned GCC business leader who can open new opportunities, build and coach a strong multi-country sales organization, maintain a disciplined pipeline, and win significant government and enterprise business while expanding revenue from existing clients.

Core Responsibilities

• Lead new business development efforts across Qatar, the UAE, and Kuwait with a strong focus on proactive prospecting.
• Set and execute a GCC-wide sales strategy, including fresh business targets and growth priorities.
• Maintain an organized, consistently filled pipeline across all three markets.
• Coach and develop country-level sales teams on effective selling methods and structured sales execution.
• Pursue and close major government and enterprise opportunities throughout the GCC.
• Grow revenue from current accounts through upselling, cross-selling, and account expansion.

Detailed Duties

• Drive continuous business development activity across the Qatar, UAE, and Kuwait markets.
• Build a strong multi-country prospect pipeline and keep it active at all times.
• Identify new prospects regularly and ensure timely follow-up throughout the sales cycle.
• Attend regional forums, trade exhibitions, and industry events to create new business leads.
• Share pipeline updates, conversion metrics, and sales forecasts with the Group CCO.
• Own revenue goals, forecasting, and market-level financial performance.
• Develop proposals, executive presentations, and commercial business cases.
• Track market changes to uncover high-value opportunities and growth areas.
• Guide sales managers across the region and strengthen their performance through coaching and reviews.
• Establish KPIs, run regular performance check-ins, and ensure team accountability.
• Create and roll out a structured GCC sales playbook and process discipline.
• Represent the company in executive-level discussions with enterprise and government stakeholders.
• Protect retention while actively growing key accounts and partnerships.

Required Background

• A bachelor’s degree in Business, Marketing, or a closely related discipline.
• Between 12 and 18 years of experience in sales, including more than 5 years in VP or Director-level leadership.
• A strong record of generating leads and building business proactively within the GCC.
• Experience in marketing, media, production, events, or exhibitions.
• Established relationships with government and enterprise clients across the GCC.
• Strong command of both Arabic and English, along with a confident executive presence.

Additional Experience Preferred

• Experience leading sales teams across multiple GCC countries.
• Exposure to government tenders and public-sector contracting.
• Connections with major brands, agencies, and corporate accounts in the region.
• Previous work in events, exhibitions, or marketing environments.
• Experience designing or implementing a structured sales process.

Key Competencies

• Strong hunter mindset with the ability to lead commercial growth, not just manage a team.
• Disciplined pipeline oversight and structured sales process management.
• Ability to lead, coach, and develop teams across multiple markets.
• Strong relationship-building skills with government and enterprise decision-makers.
• Strategic planning capability with hands-on business development execution.
• Financial awareness, including budgeting and P&L understanding.

Role Scope

The position is based in the United Arab Emirates and covers Qatar, the UAE, and Kuwait. It is a full-time, on-site leadership role at the C-suite / VP level within the Sales & BD function for the GCC region.