VP of Marketing

Position Overview

This executive role calls for a visionary leader to direct the marketing strategy and international expansion of a cutting-edge financial technology company focused on revolutionizing cross-border payments and financial infrastructures. The role involves establishing and growing an innovative, AI-driven marketing division from inception, aimed at enhancing brand presence, generating demand, and accelerating growth through product-driven initiatives. The VP of Marketing will collaborate closely with product and sales leadership to craft and implement effective go-to-market approaches, amplify market positioning, and develop scalable systems to spur business expansion.

Key Responsibilities

• Develop and implement a comprehensive, multi-year global marketing plan aligned with company goals, market needs, and growth opportunities.
• Construct and expand an AI-native marketing team leveraging automation and AI workflows for heightened marketing productivity.
• Manage the complete demand generation pipeline including traffic attraction, conversion, lead qualification, and contribution to sales funnel.
• Design and refine product-led growth tactics to boost self-service adoption of API-based financial solutions.
• Create a distinctive brand identity and technical messaging that appeals to developers, engineers, financial institutions, and business leaders.
• Lead diverse marketing campaigns across digital channels, technical content, trade shows, and assorted growth outlets.
• Coordinate with Sales and Product departments to align market entry tactics, messaging, product launches, and sales support.
• Define and monitor executive marketing KPIs, create reporting systems, and develop dashboards to link marketing efforts with pipeline and revenue generation.
• Present marketing plans, results, and growth strategies to senior stakeholders and executives.
• Establish robust marketing processes and infrastructure to support global scaling.

Candidate Requirements

• Minimum of eight years' progressive leadership in marketing within B2B tech, fintech, payments, or similar sectors.
• Substantial experience crafting strategies for financial infrastructure products, cross-border payments, BaaS, stablecoins, or emerging fintech.
• Proven ability to build marketing teams and scale operations from early startup phases to established performance.
• Practical expertise with AI-driven marketing tools, automation frameworks, and contemporary tech to enhance productivity and impact.
• Deep knowledge of product-led growth and marketing of API-centric, developer-oriented, or technical offerings.
• Strong track record managing demand generation, inbound marketing, lead pipelines, and their revenue contributions.
• Skilled in delivering marketing strategy updates, key metrics, and business insights to executive boards and leadership.
• Experience orchestrating multi-channel marketing, optimizing campaigns, content direction, and creating technical positioning.
• Entrepreneurial spirit with ability to work autonomously, prioritize tasks effectively, and foster organization amid rapid changes.
• Excellent strategic thinking, clear communication, leadership, and collaboration abilities.

Compensation and Benefits

• Competitive executive base salary between 130000 and 200000 USD, complemented by performance incentives.
• Comprehensive insurance covering health, dental, and vision benefits.
• Equity opportunities within a venture-backed high-growth technology firm.
• Fully remote work with flexible hours supported.
• Allowance for professional development to encourage ongoing learning.
• Chance to shape the marketing function of a pioneering global fintech company.
• An engaging, collaborative atmosphere with exposure to leading financial technologies and worldwide markets.

Additional Information

This vacancy is on behalf of a partner firm overseeing the application and selection process. Applications undergo AI-assisted assessment for objective matching with role requirements before shortlist submission to the hiring company. Final hiring decisions rest with the internal team. Applicant data is processed under applicable data protection laws, including GDPR, with rights to access, rectify, erase, or object. AI tools support evaluation but do not replace human judgment.