Vice President, Product Management and Marketing

About the Role

As the Vice President of Product Management and Marketing at Brook + Whittle, you will spearhead the strategic direction, development, and commercialization of advanced labeling solutions including pressure-sensitive labels, shrink sleeves, flexible packaging, and digital labeling technologies. You will be instrumental in driving innovation by pinpointing market trends, customer demands, and new technologies.

Key Responsibilities

• Define and steer the product vision, roadmap, and lifecycle for labeling products ensuring high quality, profitability, and on-time delivery.
• Develop and implement pricing frameworks and value propositions that align with market positioning and financial objectives.
• Manage and optimize the product portfolio to balance growth and operational efficiency through regular reviews, performance assessments, and prioritization.
• Collaborate with operations and supply chain teams to align product offerings with manufacturing capabilities and scalability requirements.
• Lead the introduction of new products and oversee stage-gate approval processes.
• Create integrated marketing campaigns to boost demand, brand presence, and customer engagement, leveraging market segmentation, competitor analysis, and customer insights.
• Organize branding initiatives, digital marketing, trade shows, and customer outreach programs.
• Work closely with sales leadership to develop effective sales tools, messaging, and training.
• Build and guide high-caliber teams spanning product management, marketing, and portfolio strategy, promoting a customer-focused and innovation-led environment.
• Partner cross-functionally with Sales, Operations, R&D, Finance, and Customer Service for aligned execution.
• Assume ownership of product line P&L, focusing on revenue growth, margin management, and return on investment.
• Develop performance metrics related to product success, market share, and marketing impact, supporting annual planning and forecasts.
• Identify inefficiencies within existing processes and implement improvements or new protocols with defined authority and decision-making guidelines.

Qualifications

• Bachelor’s degree in business, engineering, packaging, manufacturing, or a related discipline is required; an advanced degree is preferred.
• At least 15 years of ascending leadership roles in product development, commercialization, or strategic growth functions.
• Extensive experience in the labels, packaging, printing, or converting industries or related manufacturing sectors is highly desirable.
• Proven ability to lead cross-functional projects from concept through product launch with strong business acumen and financial expertise.
• Demonstrated leadership in managing teams and driving organizational change at the enterprise level.