Vice President of Marketing

Role Overview

We are seeking a Vice President of Marketing for a permanent leadership role with a Consumer Packaged Goods (CPG) company in the Seattle, Washington area. This is a newly created position, added to support major growth and brand innovation. The role combines strategic leadership, revenue growth, team development, and brand positioning, with responsibility for helping build and scale a strong marketing and eCommerce organization.

What You Will Do

You will guide brand strategy, help translate the roadmap into execution, and drive growth across both direct-to-consumer (DTC) and B2B channels. In addition, you will oversee departmental budgeting and profit and loss (P&L), track key performance indicators across initiatives and channels, and use performance insights to support further investment and business expansion. You will also represent the brand externally as a knowledgeable voice with clients, vendors, and other partners, including events, trade shows, and meetings.

Team Leadership and Cross-Functional Impact

This position sits close to company leadership and supports cross-functional teams with senior-level marketing expertise. You will lead, grow, and mentor a team of marketing and eCommerce specialists, providing direction and oversight that helps move tactical work forward while keeping execution aligned with business goals.

Experience and Background Needed

The client is looking for someone with deep integrated marketing experience, strong exposure to CPG, and a track record of leading mid-sized marketing and eCommerce teams. Experience in wellness, beauty, or a similar product space is highly desirable. A solid background in both DTC and wholesale/B2B marketing is required. You should also be comfortable owning budgets and growth targets, and have practical experience with marketing and eCommerce tools such as Google Analytics, eCommerce platforms, and email marketing systems.

Location and Travel

This role is designed as a hybrid position for candidates in the Seattle area. However, remote applicants based on the West Coast may also be considered if they are willing to travel frequently to the Seattle headquarters. In addition to regular office commuting, the role requires approximately 20% travel within the United States and internationally.

Compensation and Benefits

The annual base salary for this position is $165,000 to $180,000, and the role is eligible for an annual bonus. Benefits include low-cost medical coverage, three weeks of PTO, paid parental leave, a 401(k) plan, product discounts, FSA, life insurance, and other benefits.

Equal Opportunity and Legal Notice

The employer is an equal opportunity employer and considers applicants without regard to veteran or disability status. Qualified candidates with arrest and conviction records will be considered in accordance with applicable federal, state, and local laws, including the California Fair Chance Act, the Los Angeles City Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the San Francisco Fair Chance Ordinance.

Candidate Privacy

Candidate information will be handled according to the company’s privacy statement.