Vice President of Marketing

About the Role and Company

Join a rapidly expanding financial technology firm focused on delivering cutting-edge infrastructure for cross-border payments and global USD accounts. Supported by leading venture capital investors, this company empowers embedded finance platforms, fintech companies, and financial institutions in emerging and fast-growing global markets with faster, more affordable, and dependable financial services technology.

Role Purpose

As the Vice President of Marketing, you will spearhead the marketing department by establishing the overarching vision and a multi-year strategic plan. Reporting directly to senior leadership, you will synchronize marketing strategies with corporate goals and serve as the executive leader shaping the brand identity, demand generation, and go-to-market approach. The role emphasizes building an AI-first marketing organization that drives both product-led growth and inbound sales pipelines for an API-centric financial infrastructure product.

Main Responsibilities

• Develop and implement a comprehensive global marketing roadmap aligning brand, demand generation, and go-to-market investments with company objectives.
• Architect and scale an AI-native marketing operation using intelligent agents, automated processes, and systems to maximize efficiency in marketing performance as the organization expands.
• Lead ownership of the entire inbound pipeline, managing traffic acquisition, conversion, lead qualification, and seamless handoff to sales teams to achieve pipeline goals.
• Enhance product-led growth initiatives by optimizing self-service and usage-based growth channels for API-first financial products, complementing enterprise sales efforts.
• Craft a category-leading brand strategy with compelling technical narratives targeting developers, engineering leadership, and key business stakeholders.
• Oversee multi-channel marketing initiatives, including digital performance campaigns, technical content development, and industry event participation, applying rigorous measurement across all channels.
• Work closely with Sales and Product teams to ensure alignment of messaging, create sales enablement resources, and support product launches.
• Establish key performance indicators for executive and board review, linking marketing investments to pipeline growth and revenue outcomes through structured reporting.

Candidate Requirements

• A minimum of 8 years of progressive marketing leadership experience in B2B technology sectors, fintech, or payments, including building and managing marketing teams or functions.
• Expertise in marketing related to stablecoins, banking-as-a-service (BaaS), cross-border payment systems, or emerging financial infrastructures.
• Proven experience developing and scaling marketing operations with a strong emphasis on AI-enabled frameworks and marketing technologies.
• In-depth knowledge of marketing API-first or developer-focused products with demonstrated success in product-led growth strategies and technical positioning.
• Track record of accountability at the executive level for go-to-market strategies, lead generation, pipeline management, and revenue conversion, including experience presenting to executive teams and boards.
• Exceptional skills in creating, measuring, and optimizing multi-channel inbound demand generation engines.
• An entrepreneurial mindset with strong autonomy and adaptability, capable of navigating and building strategies in dynamic, ambiguous environments.

Benefits

• Competitive executive-level base salary supplemented with performance incentives.
• Comprehensive health insurance, including vision and dental coverage.
• Substantial equity award in a high-growth company backed by venture capital.
• Flexible remote working setup suited for an international fintech environment.
• Access to professional learning funds and opportunities for career progression.

Additional Information

Please note that, due to anticipated high volumes of applications, individual feedback to all candidates may not be feasible. If you have not been contacted within four weeks of application submission, kindly assume your application was unsuccessful.

Commitment to Diversity and Accessibility

The company is dedicated to equal opportunity employment and inclusivity, ensuring non-discriminatory hiring practices, accessible job postings, and accommodations during the recruitment process. Candidates requiring adjustments or alternative job advertisement formats are encouraged to request them early in the hiring process.

Data Privacy Notice

Personal data collected during recruitment, including contact information and professional history, will be handled securely in compliance with privacy laws and company policies. Data may be shared with authorized partners strictly for recruitment. Candidates can ask for data deletion or revoke consent at any time by contacting the designated legal address.