Job description

Overview

This opportunity is available through a partner company seeking a Director of Brand Marketing located in Canada. The role involves shaping the direction and voice of a rapidly expanding consumer brand by developing its marketing strategy and audience engagement.

The Director of Brand Marketing will spearhead the creation and implementation of impactful marketing campaigns, product launches, and memorable brand experiences spanning various channels. This position requires blending strategic insight with creative execution to foster strong emotional bonds with customers.

Collaborating across departments, the role influences how products are positioned, communicated, and delivered in the market. It suits a visionary marketing leader who thrives in dynamic settings and enjoys the challenge of building brands from inception.

Primary Responsibilities

Formulate and implement a comprehensive brand marketing plan aligned with the company's goals and growth targets.
Lead cross-channel campaigns covering digital platforms, ecommerce, retail, influencer partnerships, social media, PR, experiential events, and community engagement.
Manage product launches end-to-end, from developing positioning and messaging to execution, monitoring, and refining strategies.
Craft compelling brand stories that enhance consumer awareness, loyalty, and emotional appeal.
Direct public relations efforts including media relations, editorial collaborations, product placements, and earned media initiatives.
Establish and nurture relationships with influencers, creators, industry partners, brand ambassadors, and cultural leaders.
Identify and pursue strategic partnerships to elevate brand presence and customer acquisition.
Work closely with creative teams to produce impactful campaigns featuring visual storytelling, content creation, photography, and video assets.
Oversee seasonal marketing schedules, campaign coordination, and market launch plans.
Collaborate with ecommerce, product, social media, growth, retail, and community teams to maintain brand consistency and support business objectives.
Track and analyze brand performance metrics such as awareness, engagement, media reach, influencer impact, customer gains, retention, and product launch results.
Manage relationships with external agencies including creative, PR, influencer, and production partners.
Develop scalable marketing workflows that foster continual growth and integrate the customer viewpoint across the enterprise.

Required Qualifications & Skills

At least 8 years of experience in brand marketing, integrated marketing, brand strategy, marketing communications, PR, or consumer marketing roles.
Demonstrated leadership in brand initiatives within sectors like beauty, skincare, wellness, luxury goods, fashion, lifestyle, or premium direct-to-consumer brands.
Proven success leading integrated marketing campaigns and impactful product launches.
Expertise in brand positioning, creative content development, influencer marketing, public relations, and consumer storytelling.
Established connections with media outlets, editors, creators, celebrities, and relevant industry contacts.
Deep knowledge of consumer insights, customer journey mapping, and strategies that enhance brand affinity.
Experience partnering with creative, product development, ecommerce, retail, social media, and growth marketing teams.
Strong ability to oversee external agencies and production vendors.
Excellent project management, communication, and leadership skills across functions.
Preferred experience with fast-growing consumer brands and managing omnichannel marketing across DTC, marketplaces, and retail.
Passion for beauty, wellness, innovation, and consumer product industries.

Benefits and Work Arrangements

Work fully remotely from within Canada.
Engagement as a full-time long-term contractor.
Influence the trajectory and expansion of an emerging consumer brand.
Gain exposure to strategic branding efforts across diverse marketing channels.
Collaborate within a creative and innovative cross-functional team environment.
Contribute to meaningful campaigns, product launches, and partnership initiatives.
Enjoy a flexible remote setup that promotes autonomy and productivity.

Additional Information

This role is managed by a partner organization responsible for applicant review and recruitment processes. The hiring decisions and subsequent steps—including interviews and assessments—are overseen internally by the partner company.

Applicants are subject to data processing practices in line with applicable privacy laws. Artificial intelligence technologies may support aspects of the recruitment process by analyzing application materials, but final hiring decisions are made by human evaluators.