Vice President of Marketing

About the Role

This is a full-time, remote position based in the United States at MLabs, a dynamic financial technology firm focused on building efficient infrastructure for cross-border payments and global USD accounts. The company is backed by leading venture capital and supports embedded finance platforms, fintechs, and financial institutions in rapidly growing global markets.

The role entails leading the entire marketing function as a key executive, reporting directly to senior leadership. This includes shaping the long-term vision and strategy for marketing, ensuring alignment with company-wide priorities, and serving as the chief spokesperson for brand identity, demand creation, and go-to-market plans. The successful candidate will pioneer an AI-native marketing operation that fosters both product-led growth and enterprise inbound pipeline development for API-first financial infrastructure solutions.

Key Responsibilities

• Craft and implement a multi-year global marketing strategy integrating brand development, demand generation, and GTM investments with corporate goals.
• Architect and scale an AI-driven marketing function utilizing advanced AI agents, automation, and systems to efficiently drive growth.
• Own and optimize the complete inbound pipeline, managing lead generation from traffic acquisition through handoff to sales to meet pipeline objectives.
• Develop and enhance product-led growth strategies for self-service and usage-based growth of API-focused financial products complementing traditional enterprise sales.
• Define and communicate a compelling brand positioning that establishes category leadership and resonates with technical and business audiences including developers and engineering leadership.
• Lead and coordinate a multi-channel marketing approach spanning digital performance marketing, technical content, and industry event participation while ensuring data-driven rigor.
• Collaborate with sales and product teams to synchronize messaging, develop sales tools, and support major product launches.
• Establish KPIs and reporting structures to track marketing performance at executive and board levels, directly linking efforts to pipeline and revenue outcomes.

Requirements

• Minimum 8 years in progressive marketing leadership roles with proven success managing teams or functions in B2B technology, fintech, or payment sectors.
• Deep experience with stablecoins, banking-as-a-service, cross-border payments, or emerging financial infrastructure domains.
• Demonstrated ability to build and mature marketing operations, leveraging AI-native frameworks and automated tools.
• Strong proficiency in marketing API-first and developer-oriented products, with expertise in product-led growth methodologies and technical messaging.
• Experience engaging with executive leadership and boards, accountable for lead generation, pipeline targets, and revenue impact.
• Expertise in designing, executing, measuring, and refining multi-channel inbound marketing engines.
• A self-driven, adaptive leadership style skilled in strategizing and building operational capacity in fluid, fast-paced environments.

Benefits

• Attractive executive base salary ranging from $130,000 to $200,000 with performance-linked incentives.
• Comprehensive health, vision, and dental insurance coverage.
• Equity participation in a high-growth, venture-backed fintech enterprise.
• Flexible remote working arrangements.
• Opportunities for professional development and career advancement in a growing international fintech context.

Additional Information

MLabs values diversity, equity, and accessibility in its hiring processes and workplace culture. Reasonable accommodations for candidates needing adjustments during recruitment are welcomed upon request. The company handles personal data in compliance with privacy regulations, sharing personal information only with trusted partners where necessary. If a candidate does not receive feedback within four weeks of application, they should consider their application unsuccessful at this time.