Vice President of Creative

Position Overview

The Vice President of Creative will shape the company’s long-range creative roadmap and oversee the full creative environment. This role leads the brand’s visual identity, product design direction, and creative output across content and marketing, with the aim of building a distinct, premium brand presence in the global jewelry space and strengthening brand equity and market reach.

Key Responsibilities

You will set the strategic creative direction, guide jewelry product and brand expression, lead cross-functional creative execution, and ensure that all creative output stays aligned with the company’s high-end positioning and international ambitions.

• Define the company’s medium- and long-term creative strategy and visual direction for the brand.
• Create a cohesive and recognizable creative and visual system for the brand.
• Steer the creative direction for product design and overall brand expression.
• Support a premium, globally relevant brand image across domestic and international markets.
• Lead creative development for jewelry products, from concept direction to collection planning.
• Mentor the design team through ideation, planning, and execution of collections.
• Ensure product concepts fit the brand’s market position and identity.
• Push ongoing improvements in design innovation and craftsmanship storytelling.
• Oversee the evolution of the brand’s visual identity system.
• Direct advertising concepts, promotional assets, and marketing creative.
• Set expectations for photography, visual style, and presentation standards.
• Maintain a consistent, premium look across digital and offline brand touchpoints.
• Work closely with design, marketing, product, and sales teams to align creative work with business goals.
• Strengthen creative workflows and improve execution speed and quality.
• Study international jewelry and luxury design trends and bring in fresh creative directions.
• Introduce advanced design concepts and modern visual languages.
• Encourage innovation across materials, craftsmanship, and design approach.
• Build review and quality-control processes for all creative deliverables.
• Ensure every output meets brand standards and premium positioning.
• Manage outside designers and creative partners when needed.
• Protect long-term visual consistency and creative professionalism.

Qualifications

This role calls for a seasoned creative leader with deep experience in design and brand leadership, especially within jewelry, luxury, or premium consumer sectors.

• 10 to 20 years of experience in creative design, brand design, or a related field.
• At least 5 years in a senior creative leadership role such as Creative Director or above.
• Experience in jewelry, luxury goods, or high-end consumer products is preferred.
• A global design outlook with the ability to adapt creative ideas across cultures.
• Strong visual judgment, strategic thinking, and team leadership capability.
• Demonstrated ability to turn creative ideas into business impact.

What We Offer

• Competitive executive compensation and benefits.
• Long-term growth opportunities in creative leadership.
• A chance to join the core creative leadership group of an international jewelry company.
• The opportunity to lead the development of the company’s global brand identity and creative systems.

Additional Information

This is a full-time onsite leadership role based in the United States.