Vice President Marketing

Role Overview

The Vice President of Marketing at Blockchains+ is a senior leadership position responsible for shaping and executing the comprehensive marketing strategy remotely. This executive will drive brand positioning, demand generation, go-to-market strategies, and communications to accelerate growth and enhance market presence.

Key Responsibilities

• Develop and continually refine the marketing strategy and execution plans aligned with company objectives.
• Oversee market research efforts to guide product development and positioning decisions.
• Manage marketing campaigns across digital and traditional channels to maximize reach and impact.
• Lead, mentor, and develop the marketing team while fostering collaboration with product, sales, and executive teams.
• Ensure consistent brand messaging across all customer touchpoints and communications.
• Direct public relations activities including media outreach, corporate communications, and thought leadership programs to strengthen the company’s reputation.

Candidate Qualifications

• Extensive experience in marketing management with a strong ability to lead cross-functional teams.
• Proficiency in market planning and research to develop data-driven marketing and product positioning strategies.
• Demonstrated expertise in managing public relations, media relations, and corporate communications initiatives.
• Track record of success in B2B technology or blockchain markets, particularly in enhancing brand awareness and demand generation.
• Skilled at collaborating remotely across executive, product, and sales groups to achieve business goals.
• Outstanding analytical capabilities and strong written and verbal communication focused on measurable performance outcomes.
• Bachelor’s degree in Marketing, Business, Communications, or related discipline; advanced degree such as an MBA is preferred.
• More than 10 years of progressive marketing experience including leadership roles with strategic, budgetary, and team development responsibilities.