Vice President Marketing
Austin, Texas, United States · Full Time
Be the first to apply
- Experience
- 10–15 yrs
- Salary
- —
- Openings
- 1
- Posted
- 5 days ago
- Work mode
- In office
- Eligibility
- Experienced marketing leaders who have worked in B2B SaaS, marketplaces, or high-growth tech companies, especially those with product marketing and go-to-market experience, are the best fit for this role.
- Resume
- Required to apply
Where you'll work
Job description
Role overview
A venture-backed B2B marketplace company in the healthcare sector is hiring a Vice President of Marketing to lead its marketing organization through a critical expansion phase. The role calls for a leader who can both shape long-term strategy and stay close to execution, with the ability to build a marketing engine from the ground up in a rapidly changing environment.
What you will do
- Design and run the overall marketing strategy across the company’s product portfolio.
- Guide positioning and go-to-market plans for both existing offerings and a newly launched AI-enabled solution.
- Craft a consistent product narrative across a multi-product platform.
- Lead demand generation, acquisition, and brand-building initiatives.
- Develop lifecycle marketing programs that support better conversion and retention.
- Use performance data and campaign metrics to refine marketing efforts and improve results.
- Manage and grow a lean, high-performing marketing team.
- Work closely with senior leadership on growth priorities and company-wide initiatives.
Must-have background
- 10 to 15 years of marketing experience, preferably in B2B SaaS, marketplace, or fast-growing technology businesses.
- Demonstrated success in creating and scaling marketing functions in startup or growth-stage settings.
- Deep experience in product marketing and go-to-market planning.
- Exposure to marketing several products or solutions within one platform.
- A hands-on leadership approach with the ability to switch between strategy and execution.
- Comfort operating in fast-paced, high-growth environments.
Preferred experience
- Experience with marketplace or two-sided platform businesses.
- Prior work at high-growth companies such as Uber, Instacart, or similar organizations.
- Familiarity with AI-driven products or revenue cycle management solutions.
- Experience in healthcare or closely related industries.
Additional notes
This position is based in the Austin, Texas Metropolitan Area and is an on-site, full-time role.