Vice President, Marketing and Growth

About GreenSketch

GreenSketch is the digital platform business of OSW, Australia’s biggest solar distributor, with revenue nearing AUD 1 billion and a partner network of over 19,000 installers. The platform is designed to convert a one-time solar purchase into an ongoing customer relationship through software (GreenSketch SaaS), rebate handling (GreenDeal), e-commerce, embedded finance, and a consumer-facing channel. The company’s main growth goal is engagement, tracked as Monthly Active Platform Participants (MAPP), and while the installer-focused distribution and platform businesses already exist, the consumer brand and demand engine are new and need to be created and scaled.

Role overview

GreenSketch is looking for a Vice President to establish and lead Marketing & Growth for the consumer business. This leader will own the way homeowners find, evaluate, and stay connected with the brand across direct-to-consumer acquisition, brand strategy, content, performance marketing, lifecycle CRM, and cross-market coordination. The assignment is to transform a distributor brand known mainly to installers into a consumer brand recognised by homeowners.

The role is focused on consumer demand and brand growth across the platform. Installer and B2B marketing sit within the GreenSketch SaaS market teams, so this position is dedicated to homeowner demand and consumer growth.

Key ownership areas

Consumer demand

• Take full ownership of homeowner acquisition and the volume of qualified leads across the platform, including the Emily AI lead-generation agent.
• Develop the demand funnel that supports both installer referrals and consumer checkout, while improving lead-to-sale conversion in partnership with Fintech and the consumer journey.

Brand and content

• Create the OSW consumer brand from the ground up, including positioning, visual identity, and the homeowner story.
• Oversee discovery content and search visibility, including SEO and GEO/AEO, so that OSW is surfaced when homeowners and AI tools research solar.

Performance marketing

• Manage paid acquisition across channels with clear targets for CAC, payback, and ROAS.
• Continuously test, analyse, and scale effective campaigns while stopping underperforming activity.

Lifecycle and CRM

• Own the end-to-end CRM and lifecycle strategy across the homeowner journey, from first enquiry through to post-install engagement.

Regional marketing

• Coordinate marketing delivery across AU, EU, UK, and LAM with one central brand and playbook, adapted locally for each market.

Team leadership

• Build and lead the Marketing & Growth function, including the operating cadence, budget planning, and performance metrics.
• Work closely with SaaS market teams, Fintech, GreenDeal, and e-commerce so that demand converts throughout the wider platform.

First 12 months expected outcomes

• A live, growing consumer brand and demand engine, reflected in qualified homeowner leads and contribution to MAPP, backed by OSW’s platform, installer base, and embedded finance.
• A repeatable performance marketing model with CAC and payback levels that are clearly defensible.
• A content, SEO, and GEO presence that steadily compounds organic discovery.
• A lifecycle program that improves conversion and repeat engagement in measurable ways.

Candidate profile

Essential experience

• At least 10 years in marketing, including 5 or more years leading a team, with experience across consumer/D2C growth and brand.
• Proven success in building consumer growth and brand capability from scratch rather than simply managing an established function.
• Strong analytical capability with confidence in using CAC, LTV, conversion, and ROAS to guide budget decisions.
• A digital-first mindset with hands-on understanding of SEO, SEM, lifecycle/CRM, and ideally AI-enabled marketing such as GEO/AEO and AI agents.

Preferred background

• Experience in a platform, marketplace, fintech, or other high-growth consumer business is preferred; experience in solar or energy is helpful but not essential.
• Comfort working in a build-from-zero environment and across multiple markets.

Why this opportunity stands out

• Opportunity to create the consumer brand for Australia’s largest solar distributor at true platform scale.
• Rare ownership of the full consumer growth engine, supported by Emily AI, embedded finance, and a network of 19,000 installers.

Additional information

This position is based in Macquarie Park, New South Wales, Australia, and is a full-time, on-site role. The brief is to build a consumer-led growth engine from the start, with full support from the wider OSW platform.