Vice President, Marketing and Growth

About GreenSketch

GreenSketch is the digital platform business of OSW, Australia’s largest solar distributor, which is nearing AUD 1 billion in revenue and works with a network of over 19,000 installers. The platform brings together software, rebate handling, e-commerce, embedded finance, and the consumer channel to convert one-time solar purchases into long-term customer relationships.

The company’s core growth goal is engagement, measured through Monthly Active Platform Participants (MAPP), rather than only the number of units sold. While the installer-facing distribution business and platform are already in place, the consumer brand and demand generation engine are new initiatives that need to be created and scaled.

The role

GreenSketch is looking for a Vice President, Marketing and Growth to design and lead the consumer demand engine and build the OSW consumer brand. This leader will shape how homeowners find, evaluate, and continue engaging with the business across D2C lead generation, including the AI agent Emily, brand development, content, performance marketing, lifecycle CRM, and coordination of marketing activity across regional markets.

This is a build-from-zero leadership role focused on turning a business known by installers into a brand recognized by homeowners. Marketing for installers and B2B audiences sits within the GreenSketch SaaS market teams, so this position is responsible specifically for consumer demand, brand, and growth across the platform.

What you will own

Consumer demand (D2C)

• Lead homeowner acquisition and qualified lead growth across the platform, including ownership of the Emily AI lead-generation agent.
• Create the demand funnel that supports both installer referrals and consumer checkout, while improving lead-to-sale conversion in partnership with Fintech monthly-payment offers and the broader consumer journey.

Brand and content

• Develop the OSW consumer brand from the beginning, including positioning, identity, and the homeowner story.
• Oversee content and discoverability through SEO and GEO/AEO so that OSW becomes a top answer when homeowners and AI assistants research solar solutions.

Performance marketing

• Manage paid acquisition across channels with clear targets for CAC, payback, and ROAS.
• Continuously test, analyze, and scale effective campaigns while stopping what does not perform.

Lifecycle and CRM

• Own the CRM and lifecycle program across the homeowner journey, from the first enquiry through to post-installation engagement.

Regional marketing

• Coordinate marketing delivery across AU, EU, UK, and LAM, using one central brand and playbook adapted for each market.

Team and leadership

• Build and manage the Marketing & Growth team, including operating cadence, budget ownership, and performance metrics.
• Work closely with the SaaS market teams, Fintech, GreenDeal, and e-commerce to ensure demand converts across the wider platform.

Your first 12 months

• A live consumer brand and growth engine that is expanding, with success tracked through qualified homeowner leads and contribution to MAPP, supported by OSW’s platform, installer network, and embedded finance capabilities.
• A repeatable paid-growth model with CAC and payback metrics that can be confidently defended.
• A strong content and GEO/SEO presence that steadily compounds organic discovery.
• A lifecycle program that demonstrably improves conversion and repeat engagement.

What you should bring

Essential experience

• More than 10 years of marketing experience, including at least 5 years leading a team, ideally across consumer growth and brand.
• Demonstrated success creating D2C or consumer growth and brand capability from the ground up, not only managing an existing function.
• Strong analytical capability, with comfort owning CAC, LTV, conversion, and ROAS and using those metrics to guide budget decisions.
• A digital-first mindset with hands-on familiarity in SEO, SEM, lifecycle CRM, and ideally AI-led marketing approaches such as GEO/AEO and AI agents.

Preferred background

• Experience in a platform, marketplace, fintech, or high-growth consumer company is preferred; exposure to solar or energy is an advantage but not mandatory.
• Comfort working in a startup-style environment and across several markets.

Why join

• Help create the consumer brand for Australia’s largest solar distributor at platform scale, starting from the ground up.
• Own the full consumer growth engine with support from AI (Emily), embedded finance, and a 19,000-installer network.