Vice President - Digital Platforms and AI Marketing Transformation

Role Overview

Reporting to the head of Digital Platforms & Transformation within the Brand, Innovation, and Content team, this role demands a hands-on professional to spearhead Vertical AI marketing transformation while setting up robust best practices for public-facing marketing websites. The position suits an innovative marketer eager to harness advanced AI technologies to generate business growth and establish a leading, scalable digital infrastructure.

Key Responsibilities

• Lead and execute the Vertical AI transformation roadmap, owning key projects and workstreams.
• Research, evaluate, and recommend critical Marketing AI tools and platforms, including custom agents and major platform integrations.
• Design and oversee Proof of Concept initiatives to validate new AI-powered marketing capabilities from a business perspective.
• Implement and optimize AI tools hands-on by configuring agents, collaborating with Technology teams for integration, and enhancing solution effectiveness.
• Establish performance and ROI measurement frameworks for AI initiatives, delivering insightful analytics and stakeholder reports.
• Define and enforce foundational best practices for public marketing sites in areas such as SEO, accessibility, security, performance, and scalability.
• Serve as expert and guardian of digital platform standards, particularly in the Adobe Experience Manager (AEM) replatforming, ensuring adherence to development and content guidelines.
• Monitor website health, pinpoint improvements, and coordinate with cross-functional teams (Technology, Content, Design) to implement enhancements promptly.
• Actively support the AEM replatforming project embedding best practices from inception.
• Assess business risks carefully, uphold the firm's reputation by ensuring compliance with legal and ethical standards, and transparently report control issues.

Qualifications and Experience

• Proven background in digital marketing, marketing technology, or digital platform management roles.
• Substantive expertise or direct experience utilizing AI in marketing contexts such as Generative AI, personalization, or predictive analytics.
• Hands-on experience with marketing automation, AI-powered analytics, or similar tools is highly advantageous.
• Strong grasp of modern public website architecture and infrastructure, including enterprise-level Content Management Systems (CMS).
• In-depth understanding of web best practices focusing on technical SEO, performance optimization, and security standards.
• Strategic thinker skilled in analyzing complex issues, leveraging data to drive decisions and measure impact.
• Self-motivated, proactive individual with superior project management capabilities and a successful track record delivering complex digital initiatives.
• Excellent communicator and collaborator, capable of partnering with both technical and non-technical teams to achieve objectives.

Education

A Bachelor’s degree is required; a Master’s degree is preferred.

Additional Information

This description outlines primary responsibilities but may include other assigned duties. The role is classified under Marketing > Digital & Social Media Marketing, is full-time, and based onsite in Dublin, Ireland. The salary range is approximately €85,600 to €128,400 annually. The employer is committed to equal employment opportunities without discrimination of any protected characteristics and provides reasonable accommodations for persons with disabilities.