Vice President, Brand Marketing (Disney+ and Hulu)

Role overview

This senior leadership role is responsible for steering the brand marketing direction for Disney+ and Hulu. The position oversees global marketing strategy for two major streaming brands, guiding a team that builds and delivers integrated campaigns designed to increase awareness, audience engagement, and subscriber growth.

The role calls for a forward-thinking leader who can operate effectively in a fast-moving environment, bring teams together across functions, and help translate business goals into high-impact brand marketing programs.

What you'll do

• Lead the team responsible for the overall strategy, coordination, and communication of Disney+ and Hulu brand marketing worldwide.
• Set the strategic direction for both brands and work closely with product marketing and partnership marketing teams to create full-funnel campaigns.
• Act as the main daily contact for internal marketing leaders and cross-business partners, including content marketing, franchise, paid media, social, creative, and other teams.
• Run department-wide brainstorming sessions and encourage bold, original ideas.
• Share campaign plans and progress updates with large audiences while maintaining alignment and consistent messaging across marketing efforts.
• Review and approve campaign copy and creative messaging to ensure it fits the broader marketing strategy.
• Collaborate with Disney Entertainment content teams on major original programming launches, including customized content plans and targeted efforts that expand visibility and social reach.
• Manage the financial side of brand marketing by working with Finance on budgeting, annual operating planning, five-year planning, and day-to-day P&A oversight.
• Develop presentation materials and internal pitch tools tailored to different audiences.
• Obtain required approvals for marketing assets and drive stakeholder alignment behind key campaigns.

Required experience and background

• At least 12 years of experience in marketing or a closely related function, including ownership of high-priority brand work with multiple stakeholders and direct reports.
• A bachelor's degree in Business, Marketing, Advertising, Communications, Cinema/Television, or a similar field.
• Hands-on experience building strategy and executing brand campaigns.
• Proven experience working with senior executives and key stakeholders.
• Background in highly matrixed marketing organizations.
• Strong command of budget management and campaign planning.
• Excellent communication and presentation abilities, especially for large-group presentations.
• Ability to adapt messaging and presentation style for different audiences.
• Confident executive presence and strong professional credibility.
• Comfort taking calculated risks and performing in a fast-paced setting.
• Ability to lead a diverse team while managing multiple priorities at once.
• Willingness to travel both domestically and internationally.

Preferred background

• MBA or master's degree in a related discipline.
• Experience marketing entertainment content and/or subscription services.
• Demonstrated success in building a major consumer brand in the direct-to-consumer space.
• Strong partner-management skills with the ability to build and deepen external relationships.

Compensation and benefits

The expected base salary range for this role in Burbank, CA is $236,000 to $316,500 per year. Actual compensation may vary based on internal equity, location, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may also be included, along with medical, financial, and other benefits depending on the level and position.

Additional information

This position requires regular collaboration across many teams and stakeholders and is best suited to someone who thrives in a dynamic, highly matrixed organization. The role also includes financial oversight responsibilities and may involve domestic and international travel.