TikTok Shop Category Manager, K-Beauty

Team overview

Join a fast-moving commerce team that is helping turn social discovery into shopping behavior in the US. The group works to strengthen content- and creator-led commerce, with the goal of making shopping feel more inspiring, enjoyable, and trend-driven for brands, creators, and customers. This team operates with an entrepreneurial mindset and is focused on shaping the next phase of e-commerce.

About the role

This position sits within the US commercial organization and focuses on growing a portfolio of enterprise partners while increasing revenue for the US commerce business. The work centers on helping build a commerce ecosystem that is secure, easy to use, and innovative for both users and business partners.

Key responsibilities

• Bring new merchants into the category and support their growth over time.
• Identify collaborative approaches that fit each merchant’s near-term and long-term business goals while using platform resources efficiently.
• Work closely with cross-functional partners to remove barriers and solve growth challenges.
• Advise sellers through a consultative approach across content strategy, operations, creator/affiliate/agency partnerships, merchandising, and logistics.
• Keep active sellers informed about new product capabilities and promotional opportunities within TikTok Shop.

Qualifications

Candidates should already have experience in e-commerce and a demonstrated history of meeting or surpassing sales, GMV, or similar commercial targets. Strong communication, relationship-building, and negotiation abilities are important, along with the ability to work well in a team, learn quickly, and adapt to change.

Exposure to TikTok or similar content platforms is strongly preferred, and prior experience in content-led e-commerce is a plus. Existing relationships with brands and distributors are also advantageous.

Benefits and compensation

The annual base salary range for this role in the selected city is $102,600 to $159,600. Total compensation may also include discretionary bonuses or incentives and restricted stock units, depending on qualifications, skills, experience, and location.

Eligible employees receive benefits that may include medical, dental, and vision insurance starting on day one, a 401(k) plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, 10 paid holidays each year, 10 paid sick days each year, and 17 days of paid personal time prorated at hire and increasing with tenure. Benefits can vary by employment type and work location and may be changed by the company at any time.

Equal opportunity and accommodation

The company provides reasonable accommodations during the hiring process for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons under applicable law. Applicants who need assistance or accommodation can request support through the company’s accommodation process.

For candidates in unincorporated Los Angeles County, applicants with arrest or conviction records will be reviewed in line with applicable federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. The company notes that criminal history may be relevant to duties involving occasional unsupervised contact with internal or external stakeholders, handling confidential or trade secret information, access to IT systems, and the need for sound judgment.

About the employer

The company is a leading short-form video platform with a global mission to inspire creativity and bring joy. Its international footprint includes headquarters in Los Angeles and Singapore, along with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Culture

The organization emphasizes curiosity, humility, resilience, continuous iteration, and an “Always Day 1” mindset. It also highlights a commitment to inclusion and to building a workplace that reflects the diversity of the communities it serves.

Additional information

This role is based in Los Angeles, California and is full-time, onsite employment. The posting does not specify an exact number of openings.